tie-in

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tie-in

n. a connection; a liaison. I got a call from Mary—my tie-in with the mayor’s office—who says it’s all set.
References in periodicals archive ?
While most tie-ins are selected because they share a common or similar attribute with the news release topic, effective tie-ins can also be established based on humor or irony.
On the day before Thanksgiving, three new blockbuster films open - 'Timeline' based on Michael Crichton' s best seller, which is re-released in a new cover; Disney's 'The Haunted Mansion' which is based on a theme park ride and comes with a junior novelisation from Random House; and 'In America' an independent movie garnering rave reviews and awards, which comes with a book tie-in written by the director Jim Sheridan and his daughter.
One-off promotional tie-ins such as Warner's Mil-Looney-Um Looney Tunes characters are expected to have a higher profile than dedicated product lines as they represent less of a commitment.
The media tie-ins have their Star Trek conventions, but they are isolated from the larger s.
Tie-ins for the Southern Living Visa card include discounts on Southern Living products purchased with the card.
When these operations are completed, Proserv will deploy a 300-ton derrick barge, a diving crew and a dive support vessel to remove the structures and abandon the pipelines and their subsea tie-ins.
Statoil said the work will largely be carried out in the spring and summer of 2004, with the remainder of the tie-ins to the platform due in 2005 when the installation is due to arrive on site.
That's why we don't support a total ban on redemption tie-ins.
While several other magazines have lent their names to credit cards, none of them has created the wide range of product tie-ins you'll see from Southern Living," said Hallett Johnson, vice president/director of circulation for Southern Progress.
The department also has been successful selling books to film and television, as well as selling television tie-ins to book publishers.
But studios more than ever before now realize that tie-ins are important for their business.
Tie-ins, testing and commissioning of the completed infrastructure will be carried out by CSOL with a target of first gas before the end of 2003.
99 per cent mortgage is fixed for two years with no extended tie-ins.
She will also implement specific film-related promotions into theaters and will develop and coordinate three-way tie-ins with MGM, theaters and promotional suppliers.
Paramount Pictures will now have a direct-to-consumer relationship to deliver revenue generating content, innovative mobile campaigns, tailored promotions, DVD/retail tie-ins and collaborative partnerships with technology and media partners.