tie-in


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tie-in

n. a connection; a liaison. I got a call from Mary—my tie-in with the mayor’s office—who says it’s all set.
References in periodicals archive ?
While most tie-ins are selected because they share a common or similar attribute with the news release topic, effective tie-ins can also be established based on humor or irony.
During the rest of the holiday period, Tom Cruise stars in the film version of 'The Last Samurai', which comes with 'The Last Samurai: A Movie Guide' as one of literary tie-ins, and of course the final chapter of 'The Lord of the Rings' trilogy, 'The Return of the King', is released with at least five book tie-ins and the original source novel, reports Publishers Weekly.
Despite his assertion that "three or four slots on the best-seller lists are occupied by SF titles," in fact their occupants are fantasy tomes, media tie-ins, and Michael Crichton clones, not actual s.
It used to be just Disney, through the mid-'90s, that released two movies a year with good tie-ins.
70 per cent five-year fix has no extended tie-ins, though you must take their insurance and there is an arrangement fee of pounds 395.
So far, its merchandising tie-ins include a line of plush toys designed by Woodland Hills-based Applause/Dakin.
Forward-looking statements in this news release include, without limitation, uncertainty about achievable and sustainable production rates, timing and drilling of tie-ins, success of future locations and drilling.
The DSV (Diving Support Vessel) Wellservicer will complete structure installation works and the Orelia will undertake all tie-ins, testing and pre-commissioning.
Washington, Aug 29 ( ANI ): If your kid in insisting for a happy meal, he might be more interested in the toy rather than the burger, as a new study has suggested that fast-food advertisements aimed at kids emphasize giveaways and movie tie-ins much more frequently than ads targeted at adults.
The offsites and utilities package covers tie-ins for all process units, connections to the control system and the relocation of the refinery's laboratory.
In addition to the discount price, "Kong" was also heavily promoted by Universal through a series of consumer product tie-ins including campaigns with Papa John's, Hostess, Kellogg's, Nestle, Chase, Toshiba, and Orville Redenbacher's Gourmet Microwave Popcorn.
Earth 911 is urging the recycling and reuse of the movie's marketing tie-ins.
Project applications of the SmartPlug include pipeline valve replacements or repairs, riser replacement or repairs, pressure testing and leak detection, midline pipeline repair and tie-ins, dry tie-ins of risers or pipelines, platform abandonment and bypass, flex joint isolation for repair, and flood prevention during deepwater pipe lay.
There were Clara product tie-ins galore: poems, songs, fashions, portraits, etchings, and bronze figurines.
Work also includes renovations within the two buildings to accommodate the tie-ins.