the pink dollar

the pink dollar

The collective spending or purchasing power of the homosexual community. Primarily heard in US. As gay couples become less marginalized, the pink dollar is an increasingly important and influential aspect of local economies. The thriving night club scene in this area of town is fueled in large part by the pink dollar.
See also: dollar, pink
References in periodicals archive ?
It is not easy, perhaps, to share her optimistic belief in the transformative, even subversive forces of queer desire--a faith allied with Judith Butler's insistence on the importance of performativity, and rooted in a time before the commodification of all things LGBTQ and the allure of the pink dollar.
Looking at the Australian context, Ewan Evans, for example, argues that the Pink Dollar creates a monolithic and exclusionary gay lifestyle that 'represents only a minoritised upper-middle class gay male .
Speaking of such beasts, there are plenty of club-conscious collections vying for the pink dollar since The Adventures of Priscilla, Queen of the Desert became a phenomenon.