the half is better than the whole

the half is better than the whole

A moderate approach often yields the best results. I know you want to do a huge ad campaign, but we can't afford it, so I really think that the half is better than the whole here. We'll still adverstise our new product, just in a way that makes more sense for our budget. Speak thoughtfully—the half is better than the whole at events like this.
See also: better, half, whole