flavor of the month

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flavor of the month

Something temporary. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the month—they'll break up in no time. You change majors all the time, and Biology is just the flavor of the month, trust me!
See also: flavor, month, of

flavour of the month

mainly BRITISH
COMMON If someone or something is flavour of the month, they are very popular at the moment. Note: `Flavour' is spelled `flavor' in American English. One minute you're flavour of the month, top of the bestseller charts, and the next minute you're forgotten. Filmstars seem to be interested in whatever cause is the latest flavour of the month. Note: People sometimes mention other periods of time such as year, week, or moment instead of month. Monetarism was the flavour of the year. Suddenly, he was flavour of the moment on both sides of the Atlantic. Note: These expressions are often used to suggest that the popularity of someone or something is unlikely to last long. Note: American ice cream parlours used to select a particular flavour of the month in order to encourage people to try different flavours of ice cream.
See also: flavour, month, of

flavour of the month

someone or something that enjoys a short period of great popularity; the current fashion.
This phrase originated in a marketing campaign in American ice-cream parlours in the 1940s, when a particular flavour of ice cream would be singled out each month for special promotion.
See also: flavour, month, of

flavour of the ˈmonth

(especially British English) a person who is especially popular at the moment: If I were you, I’d keep quiet at the staff meeting. You’re not exactly flavour of the month with the boss at the moment.In the past, ice cream companies in the US would choose a particular flavour each month to advertise in their stores.
See also: flavour, month, of
References in periodicals archive ?
The former England striker, 34, who was unable to find a club after being released by Aston Villa at the end of last season, is certainly the flavour of the month Down Under.
Quashie, right, might not have been the flavour of the month at St Andrew's, yet he could have more of a say in the promotion race than any Bluenose ever imagined.
As "time-travel" is now the flavour of the month, maybe there is another button that could take us back to May 1997 - so we can start again?
As 'time-travel' is now the flavour of the month maybe there is another button that could take us back to May 1997 - so we can start again?
At least on X Factor the hopefuls are voted for on merit, not who is the flavour of the month.
But I'd love to know what the difference is when you hear Old Firm fans banging on about the IRA, the UVF and whatever other acronymed organisation is the flavour of the month in a struggle that has NOTHING to do with Scottish football.
AMID all the speculation of the transfer window, we hear of one player who seems to be very much the flavour of the month here in the Midlands.
It seems to be the flavour of the month to go for an overseas manager, although I'm not sure English clubs need to look abroad.
Michelle, 36, looked the flavour of the month on her water skis.
The Bank's greatest success has, first and foremost, been its ability to develop business in a disciplined manner using an approach based on secular market trends, not on the flavour of the month," Mr.
As U-turns are the flavour of the month, I hope the UK Government will think again.
It's the emperor's new clothes of comedy syndrome someone is the flavour of the month and no-one wants to say they're c**p.