the flavour of the month

the flavour of the month

  (British & Australian) also the flavor of the month (American & Australian)
someone or something that has suddenly become very popular, but may not remain popular for long Role-playing games are suddenly the flavour of the month.
See also: month, of
References in periodicals archive ?
The former England striker, 34, who was unable to find a club after being released by Aston Villa at the end of last season, is certainly the flavour of the month Down Under.
Quashie, right, might not have been the flavour of the month at St Andrew's, yet he could have more of a say in the promotion race than any Bluenose ever imagined.
As "time-travel" is now the flavour of the month, maybe there is another button that could take us back to May 1997 - so we can start again?
As 'time-travel' is now the flavour of the month maybe there is another button that could take us back to May 1997 - so we can start again?
At least on X Factor the hopefuls are voted for on merit, not who is the flavour of the month.
But I'd love to know what the difference is when you hear Old Firm fans banging on about the IRA, the UVF and whatever other acronymed organisation is the flavour of the month in a struggle that has NOTHING to do with Scottish football.
AMID all the speculation of the transfer window, we hear of one player who seems to be very much the flavour of the month here in the Midlands.
It seems to be the flavour of the month to go for an overseas manager, although I'm not sure English clubs need to look abroad.
Michelle, 36, looked the flavour of the month on her water skis.
The Bank's greatest success has, first and foremost, been its ability to develop business in a disciplined manner using an approach based on secular market trends, not on the flavour of the month," Mr.
As U-turns are the flavour of the month, I hope the UK Government will think again.
It's the emperor's new clothes of comedy syndrome someone is the flavour of the month and no-one wants to say they're c**p.