flavor of the month

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flavor of the month

Something temporary. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the month—they'll break up in no time. You change majors all the time, and Biology is just the flavor of the month, trust me!
See also: flavor, month, of

flavour of the month

mainly BRITISH
COMMON If someone or something is flavour of the month, they are very popular at the moment. Note: `Flavour' is spelled `flavor' in American English. One minute you're flavour of the month, top of the bestseller charts, and the next minute you're forgotten. Filmstars seem to be interested in whatever cause is the latest flavour of the month. Note: People sometimes mention other periods of time such as year, week, or moment instead of month. Monetarism was the flavour of the year. Suddenly, he was flavour of the moment on both sides of the Atlantic. Note: These expressions are often used to suggest that the popularity of someone or something is unlikely to last long. Note: American ice cream parlours used to select a particular flavour of the month in order to encourage people to try different flavours of ice cream.
See also: flavour, month, of

flavour of the month

someone or something that enjoys a short period of great popularity; the current fashion.
This phrase originated in a marketing campaign in American ice-cream parlours in the 1940s, when a particular flavour of ice cream would be singled out each month for special promotion.
See also: flavour, month, of

flavour of the ˈmonth

(especially British English) a person who is especially popular at the moment: If I were you, I’d keep quiet at the staff meeting. You’re not exactly flavour of the month with the boss at the moment.In the past, ice cream companies in the US would choose a particular flavour each month to advertise in their stores.
See also: flavour, month, of
References in periodicals archive ?
The Flavor of the Month can be enjoyed in a cup or cone, and also in a Waffle Bowl Sundae with hot fudge topping, whipped cream, chopped almonds and a cherry on top.
But some eco-blogs are showing signs of becoming more than the flavor of the month.
At these Winter Olympics, figure skating is flamboyant, flirtatious and festive, catering to the flavor of the month.
To cut to the quick: White pain is now the flavor of the month, and if oppression (class, that is, not race, sexual orientation, or gender) leaves a guy with some rough misogynist and homophobic edges, what can you expect?
If you're the flavor of the month, they don't really care about your sexuality.
We are therefore particularly delighted that Lloyds TSB's decision to select SAS was part of a competitive tender as this illustrates that risk management is not just the flavor of the month.
Mom's Makin' Cookies can also be enjoyed in a waffle bowl sundae which features two scoops of the Flavor of the Month in a waffle bowl with hot fudge topping, real whipped light cream, a cherry and chopped almonds.
While diving with great white sharks at Guadalupe Island, I wondered if I was the flavor of the month.
and cutting-edge, targeted and low-cost marketing, and you've got a structure custom-made for artists who aren't necessarily the flavor of the month but who retain a loyal fan base.
The Flavor of the Month is also being featured in a special German Chocolate Cake Waffle Bowl Sundae, which includes two scoops of German Chocolate Cake ice cream with hot fudge, whipped cream, chopped almonds and a cherry, all served in a freshly-baked waffle bowl.
Love Gone Sour, the flavor of the month, features cherry and white chocolate cheesecake mousse ice creams entwined with a sour cherry ribbon and cheesecake pieces throughout.
How about seeing your creation as the Flavor of the month in the world's largest chain of ice cream specialty shops?
Quote: ``When you listen to commercial radio, you're getting the flavor of the month.
It could guarantee Lonestar's place in the recording pantheon, or it could mean the band is the flavor of the month pleasing the most palates.
We seem to be the flavor of the month,'' said Norm Cox, managing broker for Coldwell Vista Realty in Valencia.