the flavour of the month

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the flavour of the month

  (British & Australian) also the flavor of the month (American & Australian)
someone or something that has suddenly become very popular, but may not remain popular for long Role-playing games are suddenly the flavour of the month.
See also: month, of
References in periodicals archive ?
The Flavor of the Month can be enjoyed in a cup or cone, and also in a Waffle Bowl Sundae with hot fudge topping, whipped cream, chopped almonds and a cherry on top.
But some eco-blogs are showing signs of becoming more than the flavor of the month.
At these Winter Olympics, figure skating is flamboyant, flirtatious and festive, catering to the flavor of the month.
To cut to the quick: White pain is now the flavor of the month, and if oppression (class, that is, not race, sexual orientation, or gender) leaves a guy with some rough misogynist and homophobic edges, what can you expect?
If you're the flavor of the month, they don't really care about your sexuality.
We are therefore particularly delighted that Lloyds TSB's decision to select SAS was part of a competitive tender as this illustrates that risk management is not just the flavor of the month.
Mom's Makin' Cookies can also be enjoyed in a waffle bowl sundae which features two scoops of the Flavor of the Month in a waffle bowl with hot fudge topping, real whipped light cream, a cherry and chopped almonds.
While diving with great white sharks at Guadalupe Island, I wondered if I was the flavor of the month.
and cutting-edge, targeted and low-cost marketing, and you've got a structure custom-made for artists who aren't necessarily the flavor of the month but who retain a loyal fan base.
The Flavor of the Month is also being featured in a special German Chocolate Cake Waffle Bowl Sundae, which includes two scoops of German Chocolate Cake ice cream with hot fudge, whipped cream, chopped almonds and a cherry, all served in a freshly-baked waffle bowl.
Love Gone Sour, the flavor of the month, features cherry and white chocolate cheesecake mousse ice creams entwined with a sour cherry ribbon and cheesecake pieces throughout.
How about seeing your creation as the Flavor of the month in the world's largest chain of ice cream specialty shops?
Quote: ``When you listen to commercial radio, you're getting the flavor of the month.
It could guarantee Lonestar's place in the recording pantheon, or it could mean the band is the flavor of the month pleasing the most palates.
We seem to be the flavor of the month,'' said Norm Cox, managing broker for Coldwell Vista Realty in Valencia.