the brass ring

the brass ring

An achievement or reward, or the opportunity to earn it. All these up-and-comers have their eyes on the brass ring, and that's what makes the company competitive.
See also: brass, ring

brass ring

A chance to achieve wealth or success; a prize or reward. For example, "As a businessman he let the brass ring go by too many times. And it got him." This quotation from the Boston Globe (July 31, 1995) refers to an executive who was forced to resign. The term comes from the practice of giving a free ride to the person who succeeded in picking a ring out of a box while riding a merry-go-round. [Slang; late 1800s]
See also: brass, ring

the brass ring

AMERICAN
The brass ring is great success or profit. Women who grab the brass ring and get the top jobs are still few and far between. We didn't want to be on a team that went for the brass ring by spending three times as much as everyone else. Note: On some fairground rides, a brass ring was placed just out of the reach of the riders. If a rider managed to grab it, they won a free ride.
See also: brass, ring