the best thing since sliced bread


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the best/greatest thing since sliced bread

  (humorous)
if someone or something is described as the best thing since sliced bread, people think they are extremely good, often better than they really are Portable phones are marketed as the best thing since sliced bread, but to me they're just another expensive gadget. The way he goes on about her - you'd think she was the greatest thing since sliced bread.
See also: bread, since, slice, thing
References in periodicals archive ?
I hated the fact that, years before every boss in the land thought long working hours were the best thing since sliced bread, he would leave at seven in the morning and not return until eight at night.
He's the best thing since sliced bread," joked Capitol Promotions boss Kevin Houston, who runs the Coventry fight firm, which features offices, gym and accommodation in one place.
If they think we're the best thing since sliced bread or they think we're a fluke, it won't change our day-to-day approach.
This is the unquestionable truth but to misguided people such as Brian Mark wind technology is the best thing since sliced bread.
Carroll had a perfectly good goal against Sunderland chalked off and if he had got the winner in that game everyone would be saying he was the best thing since sliced bread.
It is a powerful thing to know what people think about your product or service - whether enhancements are needed or they think you're the best thing since sliced bread, that information can be used in a variety of ways, all of them beneficial.
Funny, witty, gross - The Inbetweeners has inherited Peep Show's title as Britain's premier comedy, and it is the best thing since sliced bread.
And according to the Swedes, who've bought millions of them, The Yantra Mat is the best thing since sliced bread.
But there's lots of energy and enthusiasm there and people are always ready to tell you that you're the best thing since sliced bread, even if perhaps you aren't really.
According to the blurb,this is the best thing since sliced bread - not that you can trim your hairy bits with sliced bread.
Three weeks ago we were the best thing since sliced bread and no amount of one-day cricket could have taken the gloss off the Ashes for me.
SO often a player comes along who splits the fans opinions - some people think he's the best thing since sliced bread while others disagree with that.
I am not saying I am the best thing since sliced bread but I am a realist.
If you score one week you're the best thing since sliced bread and fans will say, 'Give him a contract.
The Prime Minister did all that, managing to complete his statement without even uttering the word 'referendum', and implying that the constitution would be the best thing since sliced bread.