the best thing since sliced bread


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the best thing since sliced bread

A humorous and hyperbolic statement indicating one's belief that something is excellent, especially something new and innovative. These waterproof jeans are the best thing since sliced bread. I don't have to worry about getting soaked!
See also: bread, since, slice, thing

the best thing since sliced bread

If someone thinks that something is the best thing since sliced bread, they think it is very good. When your programme first started I thought it was the best thing since sliced bread. Note: You can also say that something is the greatest thing since sliced bread. The new mill was the greatest thing since sliced bread and nobody was thinking about environmental issues. Note: These expressions are often used to show that you think that the person's opinion is wrong or foolish.
See also: bread, since, slice, thing

the best (or greatest) thing since sliced bread

a notable new idea, person, or thing (used to express real or ironic appreciation). informal
This phrase alludes to the mid 20th-century advertising promotions for packed, pre-sliced loaves.
See also: bread, since, slice, thing

the best thing since sliced ˈbread

(informal, spoken) if you say that something is the best thing since sliced bread, you think it is extremely good, interesting, etc: My father doesn’t like him very much, but my mother thinks he’s the best thing since sliced bread!
See also: bread, since, slice, thing
References in periodicals archive ?
So then it gets successful, and suddenly you're the best thing since sliced bread.
It may not have been the best thing since sliced bread (though many critics seem to disagree with me on this) but in an age when we are starved of meaty and magnificent-looking dramas (and Red Riding always looked magnificent) it was a welcome slab of substance.
I am really annoyed, it annoys me to think somebody can write in and say that this Government is the best thing since sliced bread.
They're banging on the door saying they're this and that and the best thing since sliced bread.
Loveable mongrel Podge writes himself to tell us: "My owner thinks I am the best thing since sliced bread.
Or that Jamie Oliver, who never once set foot in a supermarket during several series of Jamie's Kitchen, now thinks they're the best thing since sliced bread.
I wouldn't say Toast was the best thing since sliced bread ( but if anyone can tell me what sliced bread knocked off the top spot, I'm here to be persuaded.
Director of Dapol, George Smith, said, "This new tilting train will be the best thing since sliced bread and we are delighted to be making the model.
It convinced itself and anyone else who would listen that IP was the best thing since sliced bread.
A WINNER: Fresh baked bread - the best thing since sliced bread
I remember listening to him in the 70swhen Radio City just started - happy days when City was the best thing since sliced bread.
Children at schools in South Wales have described their libraries as the best thing since sliced bread after a "dough-nation" of new books from a bakery.
He may not be Brad Pitt, but he is handy with a screwdriver, loves a laugh and thinks she is the best thing since sliced bread.
I thought it was the best thing since sliced bread although with the benefit of hindsight, it was an absolute rust bucket and probably a death trap.
A loaf baked on Teesside which remains fresh for up to a fortnight has been billed as the best thing since sliced bread.