test the waters


Also found in: Acronyms.

test the waters

to try something new We are testing the waters to see if online ads increase sales.
Related vocabulary: float an idea
Etymology: based on the literal meaning of test the waters (to put your toe into water to see how cold it is)
See also: test, water
References in periodicals archive ?
Concerned about pollutants flowing into the ocean from storm drains, county health officials have reinstated a program to routinely test the waters and warn beachgoers of disease-causing bacteria.
Bringing on contingent workers on a 'try-before-you-buy' basis is a no-risk way for companies and temporary employees to test the waters.
We just decided to kind of test the waters and see if someone is interested in acquiring the building and leasing it back so we can maintain our presence here.
Once a job is offered, test the waters - such as in a ``temp-to-perm'' position - to make sure the employer will be a good match.
TSI's mobile data field trial is a way to test the waters and see how content can be managed to derive revenue.
Since a follow-up is not due until November, the Chicago alt-rockers test the waters with this new four-song EP (DGC).
We believe that customers will gain the confidence to let more employees work remotely if they are first given the opportunity to test the waters.
Simpson will head to Great Britain next week seeking to improve an overseas reputation made almost entirely from his murder trial - and not his football and movie careers - and to test the waters for possible commercial endorsements.
Juan Villaveces, director of Business Development added, "We made our first showing in Canada at Comdex to test the waters and were received very well by Canadians.
Key benefits include rapid time to market, and a minimal up front investment for firms that want to test the waters before committing to a larger solution.
For example, most business executives know what they need to test the waters, weigh the outcomes and make bankable decisions.