be taken at face value

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be taken at face value

To be accepted only based on the way someone or something appears or seems, without being verified or investigated first. It's important that the current period of economic growth is not taken at face value by the government, as there is still a tremendous amount of work that needs to be done. The best salespeople are the ones who are taken at face value by their customers.
See also: face, taken, value
References in periodicals archive ?
Lapointe's public defender tried to convince the jury that his client's confession should not be taken at face value.
Taken at face value, the published data indicate that the level of output per hour in a number of service-producing industries has been falling for more than two decades.
Moscow's intentions are taken at face value, especially a selfless willingness to save Czechoslovakia.
As a result of the influence of the social sciences, altruistic acts are no longer likely to be taken at face value, and may be thought to be irrational in one way or another once deeper motives are explored.
The problem is one of authorial intention: Is the more prominent message to be taken at face value, or is it just a cover for smuggling dangerous ideas into the heads of unsympathetic readers.
It is not accurate to say, however, that the Treasury Department's evaluation of the initial legislative proposal was taken at face value.
However, BMI reiterate that not all planned projects should be taken at face value, as funding difficulties and a poor business environment are likely to delay or stall some of them.
Legal Business editor-in-chief Alex Novarese said: "The UK legal market has consistently managed to outperform many sectors of the UK economy and, taken at face value, revenue growth feeds the tentative hope that the country is on its way out of post-recession doldrums.
Since no one else in the world knows what a lie is, his most ludicrous inventions are taken at face value, making him a huge success - and ultimately leading to him starting his own religion.
If the result is to be taken at face value, then it seems that Laois are building on the progress of last year.
Such an assurance from the Prime Minister to a region beset by a succession of damaging floods had to be taken at face value.
I am not a particular fan of Cliff, and the comprehensive report by Jamie Bowman must be taken at face value, as I was not at the Echo Arena on the night of the show.
85sec and that could prove misleading if taken at face value as a lidpinging Lambstown Brett will prove a tough nut to crack.
We have had a number of credible reports down the years and people can be assured they will always be taken at face value.
Examined closely, Venter's "facts" are questionable; and even if taken at face value, they often fail, logically, to support his broader assertions, such as the existence throughout the Middle East of "an extermination program" directed against Jews and Israel that derives the bulk of its inspiration from Iran, which is hell-bent on acquiring nuclear weapons in pursuit of said extermination program.