swim against the tide


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swim against the tide

 and swim against the current 
1. Lit. to swim in a direction opposite to the flow of the water. She became exhausted, swimming against the tide. If you really want strenuous exercise, go out in the stream and swim against the current.
2. Fig. to do something that is in opposition to the general movement of things. Why can't you cooperate? Do you always have to swim against the tide? You always seem to waste your energy swimming against the current.
See also: swim, tide
References in periodicals archive ?
There is no way we could swim against the tide of media opposition to win.
They appreciate the small minority of sensible suppliers such as Infinera, who swim against the tide in offering extremely simple and low-cost solutions that do not waste resources or cause conflict with existing operational methods and procedures.
30pm COSTA RICA v BELIZE ESPN, 11pm TWO hammerings were dished out in the first two Concacaf Group C games and two similiar beatings are anticipated by the markets in tonight's second round of matches, but it could pay to swim against the tide, writes Michael Brear.
Jay used skills from his training to swim against the tide while attached to a line, and firefighters from Hebburn shone a high-powered torch on the woman.
Sir - When the elected become unelectable the sea of change is so turbulent that to try to swim against the tide has an air of inevitability about it.
If it's getting to the point when mathematically Iamnot within a chance then it's within the team's rights and I would never swim against the tide on that.
However, as always with the holiday industry, all too many establishments are determined to swim against the tide and stubbornly raised their prices.
His programmes have always been a showcase for new talent and he has never been afraid to swim against the tide of fashionable opinion and champion new bands and new sounds.
It's thought that the boy jumped into the sea from the dinghy and struggled to swim against the tide.
and a swimathon entitled the Swim Against the Tide of Racism.
There's little leeway in selling while the weather offers no incentive to swim against the tide.
All swim against the tide of expectation and, to varying degrees, pay the price.
Be prepared to take risks and swim against the tide.