swim against the stream


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Related to swim against the stream: swim against the current, going against the stream

swim against the stream

To act or behave in opposition or contrary to what is generally understood, assumed, practiced, or accepted. I had to swim against the stream to get the company to adopt more eco-friendly habits, but I think it will be worth it in the long run.
See also: stream, swim

swim against the stream

To move counter to a prevailing trend.
See also: stream, swim