sweeten the deal

sweeten (up) the deal

Fig. to make a bargain or a business transaction more appealing by adding value to the transaction. The dealer sweetened the deal by throwing in free car washes. He wasn't willing to do anything to sweeten the deal, so I left. She sweetened up the deal with a little extra money.
See also: deal, sweeten
References in periodicals archive ?
Spurs chairman Daniel Levy can afford Austin, though, and may even thrown in a loanee to sweeten the deal.
To sweeten the deal further, Holiday Ford is offering $200 worth of Ford accessories or two years of free oil changes and tire rotations for customers who purchase or lease a new in-stock Ford, or purchase a certified pre-owned vehicle.
And the Sky Blues will sweeten the deal by paying Juventus the full fee up front.
Douglas County Public Utility District and the Port of Douglas County are working on a plan that could help sweeten the deal for new tenants in the port's new business park by allowing a deferral of power infrastructure costs that otherwise are required to be paid upfront.
To sweeten the deal, Take Two Pils will join the canning lineup in the New Year, along with a new all-can version of Tackle Box variety 12-packs.
On Thursday, it attempted to sweeten the deal for Balfour Beatty shareholders with the offer of an increased cash dividend of 8.
To sweeten the deal, renowned golf equipment supplier Titleist, have sponsored four clubs to be used as prizes each quarter so that everyone who chooses to pay the fines has a chance to win.
Apple, however, is trying to sweeten the deal by dangling huge price cuts plus a 1-year Apple-certified warranty.
To sweeten the deal, Mountain Khakis will recognize the sales associate with the most punch cards redeemed during that season as the "Posse Outlaw" twice annually.
Exelon turned to its playbook for the successful 2012 take over of BGE owner Constellation Energy, Baltimore's last Fortune 500 firm, to sweeten the deal.
Not Charity, because that baby represents a free ticket to the good life as Declan (left) offers to chuck in his house and grounds and a wedding ring to sweeten the deal.
Not Charity, because that baby represents a free ticket to the good life as Declan (right) offers to chuck in his house and grounds and a wedding ring to sweeten the deal.
To sweeten the deal furA[degrees] ther, it gives us great pleasure to offer our customers in the sulA[degrees] tanate an array of addA[degrees]ons which help them make Peugeot the vehicle of choice.
Guests will get the opportunity to make their own pizza, lasagne, fajitas, plus to sweeten the deal, chocolate cheesecake.
Baghdad has offered to sweeten the deal, the sources say, though there are no details.