sticker shock


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sticker shock

n. the shock at seeing just how much something new, usually an automobile, costs as determined by looking at the price tag or sticker. I went to a car dealer today, and I am still suffering from sticker shock.
See also: shock, sticker
References in periodicals archive ?
She continues, "Most guys shopping for diamonds in December will suffer sticker shock because rough diamond prices are up 75 percent from five years ago, due to depletion of natural resources and increased global consumer demand.
HealthPocket released an analysis of Obamacare deductibles not too long ago and found they're delivering a hefty sticker shock to consumers--an average increase of 40 percent from the average deductible for an individually purchased plan before the federal health care overhaul.
BEIRUT: The price tag isn't the only sticker shock that Beirut's fashionistas should consider when browsing the racks: Activists urge consumers to consider the environmental toll of their wardrobes.
Consumers are confronting sticker shock at the grocery store, while farmers insist they are not getting rich because their own costs, like diesel fuel, are up.
We run Sticker Shock every Sunday in our Forum section.
Even for a firm used to doling out oodles of cash, Cramer Rosenthal McGlynn was hit with a stiff case of sticker shock when it learned of the stratospheric rent hike it would have to pay to remain in its current space at 520 Madison, where its lease was scheduled to expire next year.
Since most California agencies operate on a fiscal year that begins in July, and they are not required to fully report until the end of the fiscal year, sticker shock will not actually hit the fan until 2008.
FOR UNPREPARED PARENTS, A COLLEGE'S sticker shock can be pretty brutal.
The fact is, once you get past the sticker shock of college costs and truly commit to the goal of a college education, you will find ways to afford that investment.
There is always initial sticker shock, but our clientele is more concerned with the environment and long-term use rather than the initial bottom line," says Scott Jones, a sales manager at ECONAR, a Minnesota-based heat pump producer.
With rising materials costs the talk of market, Therapedic Sleep Products gave retailers a different sort of sticker shock by reintroducing the Medicoil line with lower retail price points from $399 to $599.
For instance, if your sales are primarily prepaid with checks, you may have some sticker shock from the bankcard discount fees and other merchant account charges.
Because of their inevitable sticker shock, I like to work with the basics and select products that look fabulous while addressing facilities' durability and maintenance concerns.
Additionally, SUVOA claimed that fuel economy increases could potentially lead to "serious tradeoffs in performance and utility that clearly have been rejected by the public," as well as "staggering sticker shock because of expensive technologies and materials.