steer toward (something)
1. To guide or aim a vehicle in the direction of someone or something. A noun or pronoun can be used between "steer" and "toward" to specify what is being driven. Keep the boat steady and toward the lighthouse. The police officer told me to steer the car toward a checkpoint on the side of the road. The pilot began steering the plane toward the nearest airport.
2. To attempt to convince or persuade someone to choose, consider, or become involved with someone or something. In this usage, a noun or pronoun is used between "steer" and "toward." Mary said she wanted to go out with Mark, but I tried to steer her toward Mike instead. These pushy salespeople always try to steer you toward the more expensive options. I always try to steer my clients toward sensible investments that will yield steady, long-term growth.
steer something toward someone or something
to guide something in the direction of someone or something. The farmer steered the tractor toward the sheriff, who had come to talk to the farmer. Please steer the car toward the right side.
steer toward someone or something
to turn or drive toward someone or something. He steered toward the empty parking space, but someone got there before he did. steer toward the house with the red door.