spread it on thick(redirected from spread it on a bit thick)
spread it on thick
To exaggerate, aggrandize, or overstate some emotional experience, response, or appeal, such as blame, praise, flattery, excuses, etc. Jim carries on as though flattering the boss will get him a promotion, so he's always spreading it on thick for her. OK, Bob, I think Mary understands the trouble she's in, no need to spread it on so thick.