sound bite


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sound bite

A short, striking, quotable statement well suited to a television news program. For example, He's extremely good at sound bites, but a really substantive speech is beyond him. This slangy expression, first recorded in 1980, originated in political campaigns in which candidates tried to get across a particular message or get publicity by having it picked up in newscasts.
See also: bite, sound
References in periodicals archive ?
We have had battle buses touring West Yorkshire and preaching hate in the context of the EU referendum without giving much thought to the impact of these sound bites on local communities which are ethnically diverse and where effective social integration has been achieved as a result of hard work and commitment in those communities.
Thus, sound bites come off as snappy and cogent if they reinforce what people have heard many times before and are already inclined to believe.
This thoughtful and provocative book argues that television, with its brief sound bites and uncomplicated messages, is a medium of simplification and so is well-suited to conservative ideology which values simplicity over complexity.
Because commercial television relies on images that contain action, on increasingly rapid editing and fast juxtapositions, on punchy sound bites, on easy equations between cause and effect, and on binary images of pro and con, the medium as it has been used in America requires simplicity in image and idea.
Hark is the world's platform for sound bites, where users can discover, create, play and share their favorite audio moments anywhere on any device through digital embedding, or via social networks such as Facebook, Twitter or Google+.
As your reference to sound bites acknowledges, the turn to poll-driven tax policy has changed the language of the tax legislative debate.
My goal at Hark is to ensure that fans of movie, television and sports sound bites have easy access, on any device, to a broad range of super-compelling, high quality, licensed content and that we are developing new revenues steams for our shareholders and content partners.
How easy it would be for our legislators to answer the first question by saying that, of course they favor upholding the laws, casting off another sound bite on their unwavering support for law enforcement.
SEATTLE -- Hark, the world's sound bite platform, announced today the Top-10 list of its 'most listened to' sound bites from the 2012 presidential election.
SEATTLE -- Hark, the world's largest sound bite platform, announced today its Top-10 list of the 'most listened to' sound bites from the third and final Presidential Debate of 2012, held last night in Boca Raton, Fla.
Or a series of issue statements, in which candidates can present their policy views at more depth than a sound bite.
Adatto discovered that the average sound bite for candidates in 1988 was only 9.
As the world's largest sound bite platform, we are proud that our content on Hark can help in the democratic process, by informing voters and assisting those covering the election to tell a more complete story.
Had the show really wanted to offer valuable revelations on Lucy and husband Desi - the man who essentially invented the sitcom genre - it would've focused more on the memories of the show's veterans, who get a mere sound bite here and there.
Only then does Moyers get tough, with a sound bite from George W.