soft (redirected from softest)

be an easy/soft touch

if someone is an easy touch, it is easy to persuade them to do what you want them to do. Her Dad's an easy touch - he's always giving her money.

See also: easy, touch

be soft on someone (old-fashioned)

to be in love with someone. I think Conor must be soft on Julie - he keeps sending her cards.

have a soft spot for someone/something

to feel a lot of affection for someone or something, often without knowing why. I've got a real soft spot for Thomas - I just find something about him very appealing.

See also: spot

soft in the head (informal)

stupid or crazy. I can't change my mind now, she'll think I've gone soft in the head.

See also: head

the soft sell

the hard sell - a method of trying very hard to persuade someone to buy something even if they do not want to. We prefer to use the soft sell on our customers. We simply explain the insurance packages and leave them to decide for themselves.

See also: sell

---

soft on something

to not oppose something strongly enough. His opponents accused him of being soft on crime because he opposed the death penalty.

Usage notes: often used with crime, and often used in a political context, as in the example