soften

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soften the blow

To make something easier, more manageable, or less harmful. The government is introducing financial reliefs to soften the blow to those affected by the devastating floods. Playgrounds typically have sand or rubber grounds to help soften the blow if children fall off the play structures.
See also: blow, soften

soften one's stance (on someone or something)

Fig. to reduce the severity of one's position regarding someone or something. If he would soften his stance on the matter, I could easily become more cooperative.
See also: soften

soften someone up

Fig. to prepare to persuade someone of something. I will talk to Fred and soften him up for your request. I will soften up your father before you ask him about it.
See also: soften, up

soften something up

to take actions that will make something softer. soften the butter up before you add it to the batter. Please soften up the ice cream before you try to serve it.
See also: soften, up

soften up

 
1. Lit. [for something] to become softer. The butter softened up in the heat of the day. The candles will probably soften up and bend over in this hot weather.
2. Fig. [for someone] to adopt a more gentle manner. After a while, she softened up and was more friendly. It was weeks before Ted softened up and treated us more kindly.
See also: soften, up

soften up

Reduce resistance, as in His sales motto was: a fine lunch and a few drinks often will soften up a prospective customer . This expression transfers lessening of physical hardness to lessening mental resistance. It was first used, however, in World War II, where it meant "reduce the enemy's defenses by preliminary bombing." [c. 1940]
See also: soften, up

soften the blow

COMMON If something softens the blow, it makes an unpleasant change or piece of news seem less unpleasant and easier to accept. Attempts were made to soften the blow, by reducing what some people had to pay. Note: You can also say that something cushions the blow. The firm is offering to cushion the blow with a £4,000 cash handout spread over two years.
See also: blow, soften

soften (or cushion) the blow

make it easier to cope with a difficult change or upsetting news.
See also: blow, soften

cushion/soften the ˈblow

make something unpleasant seem less unpleasant and easier to accept: When he lost his job he was offered a cash payment to soften the blow.
See also: blow, cushion, soften

soften up

v.
1. To make something soft or softer: He softened up his new baseball glove with some oil. He left the butter out to soften it up.
2. To undermine or reduce the strength, morale, or resistance of someone or something: The air force softened up the enemy positions with a heavy bombing campaign. The children gave me a present to soften me up before asking for new bicycles.
See also: soften, up
References in periodicals archive ?
Water softeners are also still with us, although the original formulation has been altered because of the environmental consequences of phosphate.
Since fabric softeners are designed to stay in your clothes for extended periods of time, such chemicals can seep out gradually and be inhaled or absorbed directly through the skin.
Both Fairy Non-Bio and Fairy Fabric Softener have been dermatologically tested and awarded The British Allergy Foundation Seal of Approval by Allergy UK.
SANTA CLARITA -- Water softeners working away in Santa Clarita garages are threatening strawberry fields some 40 miles away, where the crops draw well water from a riverbed running from the suburbs through the farmland.
Lenor concentrate invigorates and softens clothes to the highest Lenor standard and is better value for consumers as it is up to 25% cheaper per wash than regular Lenor fabric softener.
html: "Fabric softeners contain some of the most toxic chemicals (like chloroform, benzyl acetate and pentane) that are known to cause cancer and/or damage to lungs, brain and nerves.
Phthalates are used industrially as solvents and also as softeners to make plastics more flexible, and they're commonly found in food wrap, paint, medical supplies, pesticides, and nail polish.
If a dishwasher is connected to this pipe, do not worry as these have their own built-in water softener.
Country Oven Crumb Softener contains organic wheat flour and approved enzymes.
If you want to treat the water to reduce the calcium and magnesium, this can be done with an ion exchange unit: a water softener.
Sun Products' donation to the TODAY Toy Drive follows Snugs Across America, a movement to inspire people to spread love and softness across the country led by the Snuggle brand, a leader in the fabric softener category.
The most eloquent solution for hard water, is the installation of a water softener.
com)-- Amex Co introduced the concept of an eco-friendly water softener to the market in addition to several other products like a cosmetic refrigerator.
BOLOGNA, Italy, June 5, 2012 /PRNewswire/ -- Culligan, Europe's leading provider of advanced water treatment solutions, has introduced an innovative High Efficiency (HE) Softener Series for commercial water treatment.