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soften up

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soften someone/something up

to weaken someone or something. Constant bombing was designed to soften the enemy up and weaken him. The ads were just a way to soften up public opinion to accept a big price increase.

See also: soften

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Sod's Law
soft
soft in the head
soft on
soft sell
soften
soften the blow

soften up
softly, softly approach
soldier
soldier of fortune
soldier on
some
somehow or other
something

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