soft sell


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Related to soft sell: hard sell

soft sell

a polite attempt to sell something; a very gentle sales pitch. Some people won't bother listening to a soft sell. You gotta let them know you believe in what you are selling. I tried the soft sell, but that didn't work.
See also: sell, soft

soft sell

n. a polite attempt to sell something; a very gentle sales pitch. Some people won’t bother listening to a soft sell. You gotta let them know you believe in what you are selling.
See also: sell, soft
References in periodicals archive ?
But Chris insisted he was no fast-talking salesman, and said: "It's a real soft sell.
Now, many advertisers view animation as an ideal vehicle for the soft sell.
So it is representative of CBTO - we're not doing a soft sell.
Because the information is delivered by a newscaster in the context of news it's a soft sell.
If we must sell our country, we must first do a soft sell through our women leaders.
Open seven days a week, its soft sell might win more converts to gladden the heart of the Vicar of Huddersfield, the Rev Catherine Ogle.
Out of the unraced Siyah Kalem mare Soft Sell, the colt cost $70,000 as a foal.
There is no doubt that some of the ads, including previous ones from Gossard, particularly its "Find Your G Spot" posters - which they were ordered to remove after an avalanche of complaints - have been almost as much soft porn as soft sell.
People give you the soft sell and tell you [the board only requires] a couple of hours a month, but you can't be a good board member without putting in a lot more time than that," warns Kwame S.
His side are 4-7 favourites to win the match and the skipper is in no mood to give England the soft sell this afternoon.
Inside, we look at the hard facts and the soft sell surrounding diamonds and those who work with them - dealing face to face with those who are buying them as a symbol of hopes and dreams.