soft sell


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Related to soft sell: hard sell

soft sell

a polite attempt to sell something; a very gentle sales pitch. Some people won't bother listening to a soft sell. You gotta let them know you believe in what you are selling. I tried the soft sell, but that didn't work.
See also: sell, soft

soft sell

n. a polite attempt to sell something; a very gentle sales pitch. Some people won’t bother listening to a soft sell. You gotta let them know you believe in what you are selling.
See also: sell, soft
References in periodicals archive ?
He clearly has an eye for talented auteurs in his field and is one of the commercial leaders who advocates the soft sell.
A total of 32 DRTV commercials were shown between August 24 and September 1, 2009, using both hard and soft sell formats.
Out of the unraced Siyah Kalem mare Soft Sell, the colt cost $70,000 as a foal.
There is no doubt that some of the ads, including previous ones from Gossard, particularly its "Find Your G Spot" posters - which they were ordered to remove after an avalanche of complaints - have been almost as much soft porn as soft sell.
People give you the soft sell and tell you [the board only requires] a couple of hours a month, but you can't be a good board member without putting in a lot more time than that," warns Kwame S.
His side are 4-7 favourites to win the match and the skipper is in no mood to give England the soft sell this afternoon.
Inside, we look at the hard facts and the soft sell surrounding diamonds and those who work with them - dealing face to face with those who are buying them as a symbol of hopes and dreams.
In some cases it's a hard sell and in others it might be a soft sell.
Saturn's no hassle, no haggle policy when selling cars is perfectly in line with QVC's soft sell approach to e-commerce," said Karen Fonner, director of brand concept and new business development for QVC.
It was a soft sell approach, with hard-nosed commercial issues put firmly on the back-burner as the promoters deliberately kept in the background.
It's very much a soft sell - capitalizing on an informal selling situation that will pay off in a big way down the road.
It's not designed to preach or be a hard sell, it's done in a way that just covers itself and the topic with a non- invasive, not-in-your-face soft sell.