soft power


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soft power

The ability of a nation or other political entity to reach a desired outcome by non-violent methods (such as diplomacy, negotiation, foreign aid, etc.) and without the use or threat of force (i.e. military action). (The opposite of hard power.) Many of the top military brass have stated their belief that the nation's interests are best served through maintaining traditional hard power in combination with so-called soft power methods, such as diplomacy.
See also: power, soft
References in periodicals archive ?
In response to the threats of soft power, which Walker and Ludwig have attributed mostly to China and Russia, Kao wrote: "Taiwan firmly stands with the United States and like-minded countries in fighting against such intolerant acts of coercion.
And a British index, The Soft Power 30, showed America slipping from first place in 2016 to third place last year.
It is true that firms, universities, foundations and other non-governmental groups develop soft power of their own which may reinforce or be at odds with the US foreign policy goals.
It is true that firms, universities, foundations, churches, and other nongovernmental groups develop soft power of their own which may reinforce or be at odds with official foreign policy goals.
The Financial Times recently observed that in China's "efforts to build soft power outside its borders," the country "needs to tread more lightly and take a more reciprocal and less authoritarian approach.
Likewise, other exercises of economic hard power undercut the soft power of China's narrative.
After a brief historical background to Chinese language and culture in the world, he discusses Chinese culture as a source of soft power, and language planning and policy in world politics: external language spread.
The concept of soft power was pioneered and interpreted by Professor Joseph Nye, former Dean of John F.
The Global Times said in an article, "If "soft power" is conceptualized as the power of attraction, in stark contrast to coercion and payment as a definitional fiat of "hard power," the title of this program is confusing, and even misleading given that it makes us believe that China's soft power is, by and large, an iron fist in a velvet glove.
It has implemented a diverse menu of mechanisms to transform hard power and policies into effective soft power strategies that have radically altered its image and reputation.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai launched the UAE Soft Power Council, which will define a comprehensive strategy to reinforce the countrys position and consolidate its values of respect and appreciation with governments and citizens across the world.
Probably social media is the most effective tool of soft power appeal but in some cases it might turn otherwise.
with the advantage of the IT sector and young workforce, and it is the right moment to give India's soft power a big push.
A Russian approach to soft power in the current international system
There is always the issue of primary custody of the "children," and in the case of public diplomacy, there is no avoiding the North American legacy of soft power as coined by Harvard professor and former Assistant Secretary of Defense Joseph Nye or the first use of the term public diplomacy by retired US ambassador Edmund Gullion at the Fletcher School of Law and Diplomacy at Tufts University.