soft power


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soft power

The ability of a nation or other political entity to reach a desired outcome by non-violent methods (such as diplomacy, negotiation, foreign aid, etc.) and without the use or threat of force (i.e. military action). (The opposite of hard power.) Many of the top military brass have stated their belief that the nation's interests are best served through maintaining traditional hard power in combination with so-called soft power methods, such as diplomacy.
See also: power, soft