References in periodicals archive ?
Unruly ' s skippable pre-roll format , which puts the viewer in control and gives advertisers cost-efficient reach at speed and scale;
We currently estimate YouTube desktop insertion frequency (based on a rolling annual average) at 15%, with 55% skippable inventory.
However, in one environment the ad creative was delivered using the Teads inRead format, and a skippable pre-roll format was used in the other.
Viewable by design, skippable from the start, and launched only when 100 percent in view, Teads' video advertising solutions respect the user and editorial experience.
inRead Mobile is especially important as just eight percent (8%) of skippable video ads are completed on mobile devices, according to the Mobile Marketing Association.
Results are robust even for skippable video advertising despite the option for viewers to bypass ads.