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in simple English

In clear, straightforward, and uncomplicated English terminology. Chronic atherosclerosis in the coronary arteries has stopped oxygen-rich blood from reaching the heart, leading to a myocardial infarction. In simple English, you've suffered a heart attack. I wish these software agreements would be written in simple English, rather than this legalese gobbledygook.
See also: English, simple

simple English

Clear, straightforward, and uncomplicated English terminology. Chronic atherosclerosis in the coronary arteries has stopped oxygen-rich blood from reaching the heart, leading to a myocardial infarction. In simple English, you've suffered a heart attack. I wish these software agreements would be written in simple English, rather than this legalese gobbledygook.
See also: English, simple

have a bad case of the simples

Rur. to be stupid. That boy has a bad case of the simples. He can't understand anything. She acts smart enough on the playground, but get her in the classroom and she has a bad case of the simples.
See also: bad, case, have, of, simple

pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

pure and simple

plainly, and without having to say anything else They closed the museum because, pure and simple, it cost too much to run. No one talked about issues or referred to facts - it was just gossip, pure and simple.
Usage notes: sometimes used in the form purely and simply: It was purely and simply the most marvelous vacation.
See also: and, pure, simple

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
See also: and, pure, simple

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in periodicals archive ?
Unlike traditional management consulting firms that specialize in developing strategy but fall short on execution, Simpler plays an active role helping clients to create an organizational culture that continuously seeks out opportunities to make improvements.
Brenda Simpler, Owner of The Simpler Group added, "The ValueForce project showcases a focus on how lead conversion through proper design can increase the number of potential customers a website generates.
If the world's time gurus determine it would be simpler to catch up with Earth by adding a leap hour, it would be about 3,600 years before the seconds added up, he said.
filing will be simpler for the 9 out of 10 corporations who will not have to worry about the alternative minimum tax; and
The GAO said this test is too burdensome and should be replaced with a simpler residency test, under which a dependency exemption would be allowed if the dependent met all of the statutory tests and also lived with the taxpayer for more than six months of the year.
For processors who don't need all those bells and whistles, Conair is offering the same chillers with its simpler microTrac 1 controller.
Given the success, Simpler and the financial management team led a rapid improvement event (RIE) to share lessons learned, codify the process and deploy the processes across additional weapon systems in the Aircraft Sustainment Directorate (ASD).
Michael Gallant of Signature Card says, "Developing a new website to replace our old one was painless and affordable with The Simpler Group.
You want a simpler, ostensibly more patriotic time?
Infants opted for this simpler technique when they figured that the adult had a good reason--holding the blanket--for not using her hands on the box, the researchers theorize.
Congress must not lose sight of the need to relentlessly pursue simpler tax laws," warned Leonard Podolin, immediate past chairman of the American Institute of CPAS tax executive committee, in testimony before the House Ways and Means Committee.
Sponsorship Will Strengthen Simpler Consulting's Commitment to Improving Patient Care at Safety Net Hospitals
18, 2014 /PRNewswire/ -- Simpler Consulting, a Truven Health Analytics Company and leading global management consulting firm, today announced the appointment of James Spann to the role of Supply Chain Practice Leader, Simpler North America.
To 'speak' effectively to an Internet audience, Julie teamed with The Simpler Group to design and build her Web site, which publicizes her speaking topics, keynote speeches and down-to-business message.
6 million to 200,000 years ago, existed on one side of a geographical line that separated them from groups in central and eastern Asia, where early humans fashioned much simpler stone implements.