pure and simple (redirected from simple)

pure and simple

purely and simply - for only one reason or purpose. They built their cabin at the lake for enjoyment, pure and simple.

See also: pure

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pure and simple

plainly, and without having to say anything else. They closed the museum because, pure and simple, it cost too much to run. No one talked about issues or referred to facts — it was just gossip, pure and simple.

Usage notes: sometimes used in the form purely and simply: It was purely and simply the most marvelous vacation.

See also: pure