shotgun approach


Also found in: Medical, Financial.

shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.
See also: approach, shotgun
References in periodicals archive ?
The challenge for businesses is to get past the shotgun approach to IT solutions and to sustain their growth.
In a just-published book, my friend John Clifton emphasized that his choice of words was premeditated: "To wildly mix a metaphor, the shotgun approach is simply not putting all your eggs in one basket.
It's a shotgun approach, but this is what we're doing right now," he said.
The shotgun approach, as you might imagine, is very computationally intensive, which is why we turned to TACC for some of these problems.
The delay makes it possible to move from a shotgun approach to a laser focus.
Defining your customers provides significant advantages over a shotgun approach to a wide market.
This sniper approach makes sure every bullet counts, rather than a shotgun approach.
Media: Takes Shotgun Approach to Awareness with Reduced Investment in Consumer Analysis 45% list the ability to use data analysis to extract predictive findings as a key marketing skill.
Federal wildlife officials on Tuesday released their plan to take a shotgun approach - again, literally - to protect the endangered northern spotted owl from its larger, more aggressive cousin, the barred owl.
As this case was seven years ago, we had to choose a shotgun approach to her treatment of periodontal disease.
Hoping to make his company that leader, Lee took a sort of shotgun approach to their role in 2013, introducing a wealth of new and updated product lines that were all introduced with a series of showroom models and breakdancing children.
A laudable aim, but has anyone actually thought about what it is that they are trying to establish from 'research' using this random, shotgun approach to gathering data?
The magic shotgun approach has already yielded two potential drugs, called AD80 and AD81, which in fruit flies were more effective and less toxic than the drug vandetanib, which was approved by the U.
Do you recommend using a shotgun approach to deploy CDS or do it gradually?
In this case the government seems to be taking a shotgun approach by ordering ISP's to stop routing all networks," BGPmon said.