shock and awe


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shock and awe

The use of shocking, impressive, or intimidating tactics in order to achieve a certain reaction from others. (Hyphenated if used as a modifier before a noun.) It is by no means unusual for political candidates to use shock and awe in their ads to smear or discredit their opponents. The government's shock-and-awe campaign about the dangers of drunk driving was controversial, but it has reduced the number of roadside deaths by nearly 15%.
See also: and, awe, shock

shock and awe

a name given to a US military strategy, developed in the 1990s, that relies on rapidly deployed overwhelming force to cow an enemy.
See also: and, awe, shock
References in periodicals archive ?
Choosing the realm of hell in the name of honesty and journalistic duty towards readers is Shock and Awe 's overriding moral.
But in Shock and Awe, because most glam history is so little known, it's the fine-bore stuff that delights.
The new masters of war, Rice and Straw, also brought shock and awe to the people of Baghdad on a lie.
Like so many departments of contemporary culture, architectural publishing has begun to embrace shock and awe.
Jesus said no to that temptation, no to shock and awe.
As usual, the shock and awe factor of head-spinning hip hop moves, here choreographed by Flo-Master, thrilled.
provide us with the possibility of moving beyond a strategy based upon attrition, to one based upon shock and awe.
But before the drum roll sounds, it must be made clear that the shock and awe days in Green Bay will be over once [Brett] Favre leaves.
Performing at the TD Banknorth Garden in Boston "in the round" in front of 18,000 fervent fans, Cook delivers a hilarious, high-energy routine, touching on such universal issues as the therapeutic value of a good lie, the sincerity behind a post-sneeze "God bless you," cheating and its value in relationships and the shock and awe of seeing your father's genitals for the first time.
Instead, the works evoke a kind of universal destructiveness, an apocalypse made in the USA, perhaps, but exportable anywhere and replicable on any scale, from that of a single car in SHOCK AND AWE 5,.
It's shock and awe now with this miserable poll for us.
From spin and propaganda techniques to shock and awe tactics, The Eagles Have Landed features a wealth of stories that capture how the appearance of the soldiers in the region in the winter of 72/73AD affected civilian life.
The first Darkstar vid Battalion premiered recently and reports have calledl it "a veritable shock and awe campaign of tech, gnar and ledge-line terrorism.
Viewer Laura Marsh, from Tunbridge Wells, Kent, said: "I felt a mixture of shock and awe.
More widespread was Carbon Footprint - about the environment - while the invasion of Iraq was represented by Shock and Awe.