shmaltz


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schmaltz

and shmaltz (ʃmɑlts)
n. extreme sentimentality; corny sweetness. (From a Yiddish word meaning fat or oil.) I didn’t like that movie. Too much schmaltz.

shmaltz

verb
References in periodicals archive ?
Shmaltz is just an example of the small, offbeat brands that bold brews and social media buzz can bring to your customers' attention.
In December, Shmaltz introduced Jewbelation 14 in honor of its 14th anniversary.
Pizzarelli and Monheit are artists with impeccable tastes, so there was little worry about them going overboard with holiday shmaltz.
Shmaltz Brewing, Jeremy Cowan, Founder & Owner, 518-406-5430, info@ shmaltzbrewing.
Brewed by Shmaltz Brewing, Captain Lawrence Brewing, and Ithaca Beer Co.
San Francisco-based Shmaltz Brewing added the latest variety to its line of Coney Island Craft Beers, launched in 2008, with Coney Island Barrel-Aged Human Block- head.
The beer was first brewed by NYC homebrewers Peter Taylor and Josh Knowlton--along with Jennifer Dickey of Shmaltz Brewing--using Washington's own instructions.
Nancy Rips aims for heartwarming rather than disturbing in High Holiday Stories (Frederick Fell, September), which puts the Jewish shmaltz back into the formula perfected by Chicken Soup for the Soul.
And coming up for Chanukah 2011, Shmaltz Brewing Co.
More specifically: The vague ghetto-izing of Latin letters to Hebrew handles; the pouring of shmaltz onto font.
Buzz about his handcrafted herring grew, and in September 2009 Sherman went legit, launching Shmaltz King, which now sells nine varieties of herrings to synagogues, delis, and caterers around Los Angeles.
Shmaltz Brewing, Jeremy Cowan, Proprietor, 415-298-1507, P.
Shmaltz Brewing, which calls itself "America's smallest, biggest and most award-winning Jewish Beer Company," celebrates its 14th year of brewing with the special release of three Chanukah Offerings including Jewbelation 14, HE'BREW Holiday Gift Pack, which includes barrel-aged Vertical Jewbelation.
Pictured here are (l to r) Jack Glunz, Glunz Beer's president; Jeremy Cowan, Shmaltz Brewing Co.