shmaltz


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schmaltz

and shmaltz (ʃmɑlts)
n. extreme sentimentality; corny sweetness. (From a Yiddish word meaning fat or oil.) I didn’t like that movie. Too much schmaltz.

shmaltz

verb
References in periodicals archive ?
Shmaltz is just an example of the small, offbeat brands that bold brews and social media buzz can bring to your customers' attention.
In December, Shmaltz introduced Jewbelation 14 in honor of its 14th anniversary.
By all un-audited accounts, Shmaltz Brewing may just be the fastest growing beer company in the country.
From its most humble beginnings -- 100 cases hand-bottled and labeled and delivered in a grandmother's Volvo as an experiment for Chanukah 1996 -- HE'BREW has attracted a cult following by focusing on the Three Pillars of Shmaltz Brewing Company: quality, community, and shtick.
The beer was first brewed by NYC homebrewers Peter Taylor and Josh Knowlton--along with Jennifer Dickey of Shmaltz Brewing--using Washington's own instructions.
Jeremy Cowan, founder of Shmaltz, said the brewery welcomed the opportunity to make the historic brew.
And coming up for Chanukah 2011, Shmaltz Brewing Co.
Shmaltz Brewing, which calls itself "America's smallest, biggest and most award-winning Jewish Beer Company," celebrates its 14th year of brewing with the special release of three Chanukah Offerings including Jewbelation 14, HE'BREW Holiday Gift Pack, which includes barrel-aged Vertical Jewbelation.
Pictured here are (l to r) Jack Glunz, Glunz Beer's president; Jeremy Cowan, Shmaltz Brewing Co.
This will be the world's smallest non-production brewery with a brewhouse able to brew 1/31st of a barrel of beer at a time," says Shmaltz proprietor Jeremy Cowan.
The new Shmaltz brewery will open this Memorial Day Weekend with special guest Nic Sin from the Coney Island Sideshow (rock star midget and smallest performer at the sideshow) brewing the inaugural batch of beer on Saturday, May 29th, 2010.
The brewers at Shmaltz are always up for something weird and wild, and this is no exception.
If circus sideshow freaks are more mainstream than Jews, Shmaltz is going mainstream," said owner Jeremy Cowan.