shill

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shill

(ʃɪl)
1. n. someone planted in the crowd to urge others to buy something, participate in something, etc. The guy’s a shill! Don’t fall for this setup!
2. in. to advertise for something; to give a sales pitch for something. Four stars of an old television show were there shilling for a major computer firm.
References in periodicals archive ?
Carlesimo might not stick his neck out too much as the newest of the NBC studio shills for the NBA, so his assessment of the Trail Blazers-Lakers matchup today isn't anything to get all choked up about.