selling point


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selling point

a feature of a product or idea that is worth mentioning when trying to sell the product or idea. The fact that the book had large type is an important selling point.
See also: point, sell
References in periodicals archive ?
One colorful ad portrays a mother and her child beside a bulleted list of selling points, from excellent standardized test scores to highly qualified and energetic teachers.
While there are differences of opinion on some of the selling points of on-site vs.
She said: "We knew Adamson's quality designs and attention to detail was very high and the location on Newcastle's Quayside would prove a major selling point.
Cotton is a selling point, but not the only selling point.
On paper, the biggest selling point of the movie also turns out to be its greatest weakness.
Perhaps the monitor's biggest selling point, however, is the three-year limited warranty, which includes the KARES (KDS Advanced Replacement Express Service) program.
The mellower flavor of deep seawater salt is touted as being beneficial to foods, while the high mineral content of the water is also a key selling point
The settings are also vividly realized by Keith, whose narration is a selling point for this medieval adventure for YAs.
This good: Jennings actually uses its finale as a dramatic selling point to keep viewers hooked as the show goes into a commercial break.
The difficult selling point is that the Harkness table, which has sliding panels to allow students a space for individual work, is designed for just 12 students.
A top selling point for plastic beverage containers over aluminum has been resealability.
Additionally, Lending Specialists perceive the innovative job loss protection to be a substantial selling point.
Though United Online's competitive pricing may be an easy selling point, the cost of Internet access doesn't always win consumers' allegiance.
Mattel said the ``passion for the brand'' of director McG and the producers were a key selling point for the company when it came to optioning movie rights.