selling point


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selling point

a feature of a product or idea that is worth mentioning when trying to sell the product or idea. The fact that the book had large type is an important selling point.
See also: point, sell
References in periodicals archive ?
One colorful ad portrays a mother and her child beside a bulleted list of selling points, from excellent standardized test scores to highly qualified and energetic teachers.
While there are differences of opinion on some of the selling points of on-site vs.
She said: "We knew Adamson's quality designs and attention to detail was very high and the location on Newcastle's Quayside would prove a major selling point.
Cotton is a selling point, but not the only selling point.
Those who seek and obtain the certification may accrue benefits--and that is certainly a selling point that ISRI is stressing to its members.
Since a selling point for the Cochrans' products is that they're different from those produced on larger factory farms, they don't think they benefit from generic "Got Milk?
Perhaps the monitor's biggest selling point, however, is the three-year limited warranty, which includes the KARES (KDS Advanced Replacement Express Service) program.
The mellower flavor of deep seawater salt is touted as being beneficial to foods, while the high mineral content of the water is also a key selling point
We quickly recognized that European styling and quality could be an effective selling point for our distinctive tenants.
The settings are also vividly realized by Keith, whose narration is a selling point for this medieval adventure for YAs.
I'm a maintenance guy, so when they offered to do that, it was a big selling point.
The difficult selling point is that the Harkness table, which has sliding panels to allow students a space for individual work, is designed for just 12 students.
Proving that halloysite nanotubes can be dispersed at high load levels and easily dropped into existing polymer molding equipment will be a strong selling point when we start marketing Pleximer.
The fact that an advertisement for this movie includes the blurb ``war porn'' - and incredibly views the comment as a selling point - pretty much tells you all you need to know about both the movie and the filmmakers' motives.
A top selling point for plastic beverage containers over aluminum has been resealability.