sell (someone, something, or oneself) short

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sell (someone, something, or oneself) short

To undervalue someone, something, or oneself; to underestimate or underappreciate the good qualities of someone, something, or oneself. Don't sell yourself short—your writing is really excellent! I know you don't like their pitcher, but don't sell him short; he's inarguably one of the best in the league. I think they're selling this short. It's actually an incredibly good deal!
See also: sell, short

sell someone or something short

Fig. to underestimate someone or something; to fail to see the good qualities of someone or something. This is a very good restaurant. Don't sell it short. When you say that John isn't interested in music, you're selling him short. Did you know he plays the violin quite well?
See also: sell, short

sell short

1. Contract for the sale of securities or commodities one expects to own at a later date and at a lower price, as in Selling short runs the risk of a market rise, forcing one to pay more than one expected. [Mid-1800s]
2. sell someone short. Underestimate the true value or worth of someone, as in Don't sell her short; she's a very able lawyer. [First half of 1900s]
See also: sell, short

sell someone short

If someone sells you short, they do not provide you with everything that they should. Students can't cope with too much complexity. But, on the other hand, if the tutor makes things too simple, that's selling them short too. If a film is worth showing, it is worth showing as the full work it was intended to be. Anything less is selling us short. Note: The reference here is to someone being cheated by being given less of something than they have paid for.
See also: sell, short

sell short

1. To contract for the sale of securities or commodities one expects to own at a later date and at more advantageous terms.
2. To underestimate the true value or worth of: Don't sell your colleague short; she's a smart lawyer.
See also: sell, short