sell short

sell someone or something short

Fig. to underestimate someone or something; to fail to see the good qualities of someone or something. This is a very good restaurant. Don't sell it short. When you say that John isn't interested in music, you're selling him short. Did you know he plays the violin quite well?

See also: sell, short

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sell somebody/something short

to not value someone or something as much as they deserve to be valued I'm fed up with people selling this country short. (often reflexive) 'Who'd employ me at my age?' 'Don't sell yourself short! You're intelligent and you've got loads of experience.'

See also: sell, short

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sell somebody/something short

to not appreciate the qualities of someone or something as much as they deserve I think her presentation really sold Morocco short.

Usage notes: sometimes used in the form sell yourself short (not have reasonable confidence in your abilities): She doesn't succeed in interviews because she always sells herself short.

See also: sell, short