sell/go like hot cakes
go like hot cakes
To sell very quickly. We had to order a second shipment of shirts because they have just been going like hot cakes!
sell like hot cakesBRITISH or
sell like hotcakesmainly AMERICAN
If things sell like hot cakes, people buy large quantities of them in a short time. The software is selling like hot cakes. Her products sold like hotcakes. Note: You can also say that things go like hot cakes. The salesman says they've been going like hot cakes. Note: In American English, `hotcakes' are pancakes, while in British English `hot cakes' are cakes which have just been baked.