read the runes

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read the runes

To analyze current trends to predict what will happen in the future, likened to fortune telling. In this phrase, runes are esoteric, letter-like symbols associated with magic. Primarily heard in UK. All the social media companies are trying to read the runes to see what the next big thing will be, but most trends are impossible to predict.
See also: read

read the runes

BRITISH, LITERARY
If you read the runes, you decide what is likely to happen in the future by considering what is happening now. Back in 1989, he was the first of the east European leaders to read the runes and make the jump from communism to nationalism. Note: Runes were an alphabet used in northern Europe until medieval times. The letters were often thought to have magical properties.
See also: read

read the runes

try to forecast the outcome of a situation by analysing all the significant factors involved. British
The runes were an ancient Germanic alphabet once used in northern Europe, each character of which was supposed to have a secret magical significance. Small stones and pieces of bone engraved with these characters were used to try to foretell the future.
See also: read
References in periodicals archive ?
Rune Eriksen is a retired electrician who has spent the past 20 years building his dream lakeshore cabin, garage and shop.
For the first time, Ralph Blum will offer an introductory teleseminar on how to use the Runes as an oracle.
In Uppland they are found both in areas that are rich in rune stones and in those that have very few.
Rune stood in the doorway, her fists balled in her jacket pockets.
the Rune is the longest bike Honda makes, even though it only seats one.
He is a well-respected industry veteran who can provide invaluable insight and guidance to Rune as we continue to expand our presence in the information security marketplace.
Riot Games just dropped a huge Developer Update for League Of Legends, filled to the the brim with reworks for runes, the honor system and keystone masteries.
Rune Halvorsen and Bjorn Hvinden are faculty members of Oslo and Akershus University College of Applied Sciences in Norway.
Officiating at the service were the Reverend Canon Janet Chapman of Birmingham Cathedral and the Reverend Anders Rune, vicar of the Swedish Church in London.
Trainer Rune Haugen said: "I know that the racing is a lot tougher than in Norway but Giant Sandman is a serious horse and I think that the seven furlongs at Newmarket will be perfect for him.
A SPIN-OFF from the much-loved Harvest Moon franchise, Rune Factory's unusual blend of farming, life simulation and dungeon crawling makes for a wonderful and original single-player adventure.
NORDIC BUSINESS REPORT-30 November 2009-Norwegian Eltek names Rune Finne CEO(C)1994-2009 M2 COMMUNICATIONS http://www.
This was stated by the country director ADB Rune Stroem while speaking at the 5th POGEE conference at Karachi Expo Centre here Tuesday.
The race for automatic places in the 2009 series continued into the closing stages, however, with Rune Holta edging out Scott Nicholls - although Nicholls, having finished ninth, should be virtually sure of a nominated place for next year.