rude

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rude awakening

The shocking instance of learning the unpleasant or unwelcome truth about a situation. We had a rude awakening when the waiter brought us the bill and we saw how much we had spent on dinner and drinks.
See also: awaken, rude

age before beauty

A humorous way to tell someone to go ahead of one, meant as a playful insult. Chuck held the door open for Tim, motioned for him to go ahead, and said, "Age before beauty."
See also: age, beauty, before

age before beauty

a jocular and slightly rude way of encouraging someone to go ahead of oneself; a comical, teasing, and slightly grudging way of indicating that someone else should or can go first. "No, no. Please, you take the next available seat," smiled Tom. "Age before beauty, you know."
See also: age, beauty, before

a rude awakening

COMMON If you have had a rude awakening, you have been forced to realize the unpleasant truth about something. Such details as have emerged about the new economic package suggest that these citizens are indeed in for a rude awakening. Johnson was confident he could make a quick profit. But, instead of quick profits, he got a rude awakening.
See also: awaken, rude

a rude awakening

a sudden realization of the true (bad) state of affairs, having previously been under the illusion that everything was satisfactory.
2004 The New Farm It must have been a rude awakening for the world powers when upstart Third-World countries began to flex their collective muscle.
See also: awaken, rude

a rude aˈwakening

(written) a sudden, unexpected discovery of an unpleasant fact, truth, etc: If he thinks that the exam’s going to be easy, he’s going to get a rude awakening.
See also: awaken, rude

rude

1. mod. undesirable; unpleasant. The prof in my history class is a rude dude, for sure.
2. mod. cool; pleasant; excellent. Man, that’s a rude bike!
References in periodicals archive ?
Owing to the new technology, knowledge, innovation and expertise of the Ruder Boskovic Institute and Atlantic Grupa teams, Cedevita is bringing the on-the-go fresh beverage production to a new level.
Ruder conducted his research in collaboration with biomedical engineering doctoral student Keith Heyde, who studies phyto-engineering for biofuel synthesis.
Ruder Finn's China operations have shown financial, client, new business and operational growth with year-on-year revenues increasing double digit and profits by 42%.
In what promises to be a great stint in India, Ruder Finn has already bagged the retainer account for Automobili Lamborghini for this region.
We're positioning ourselves to better take advantage of more localized opportunities in order to increase margins and profit dollars," observed Ruder.
If one has to re-examine the history of the Belomor Canal, since, hitherto, any interpretation has been obscured by particular political or ethical positions, as Ruder insists, then outright condemnation of the Nazis for the 'evil' they perpetrated also obscures the facts, that is, the systematic gassing of Jews and others.
David Finn, chairman and chief executive of Ruder & Finn, is advising the U.
The task force--commonly known as the Ruder commission after its chairman, David S.
Brian Ruder, formerly of Francisco Partners, Joins as Partner; Bruce Chizen, Former CEO of Adobe Systems, Joins as Senior Adviser
To schedule a site visit, contact Chad Ruder in the City of Hays IT Department, 785-628-7390 or cruder@haysusa.
From horn-honking road ragers who turn daily commutes into gantlets to cell-phone abusers who transform tranquil coffee shops into noisy forums for their sex lives, nearly 70 percent of Americans say we are ruder than we were 20 years ago, according to an Associated Press-Ipsos poll.
The American Medical Athletic Association and American Running Association have joined forces with McNeil Consumer & Specialty Pharmaceuticals and their PR agency, Ruder Finn, to provide education on how to safely and effectively treat pain during exercise and endurance events.
When a flood hit the Flathead Valley in 1964, Ruder and the Hungry Horse charged upon the scene.
Ruder Finn, The North Face's public relations partner since 2003, will continue to support the brand in an external communications capacity, providing strategic counsel, day-to-day media relations support, targeted media outreach surrounding product initiatives, and special event management.
Ruder, a Northwestern University law professor and a former chairman of the Securities and Exchange Commission, proposed capping punitive damage awards, and also proposed rules intended to make it impossible for brokerage firms to run to court to seek rulings to bar arbitration.