rub it in

rub it in (informal)

if someone rubs it in, they keep talking about something that makes you feel embarrassed or upset. I know I made a mistake, but you don't have to rub it in.

See also: rub

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rub it in

to make someone feel even worse about something. I wanted to rub it in a bit, so I said, “I'll be thinking of you working as I lie on the beach this afternoon.”

See also: rub