ride on the back of (something)(redirected from rode on the back of)
ride on the back of (something)
To use the popularity or success of an existing thing (typically something that one is not associated with) to achieve success with something new. All these knockoff superhero movies are clearly riding on the back of the original franchise. Joe is trying to ride on the back of the subscription meal movement to start his own small business. It's like Uber but for washing dishes.