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NEW YORK -- Undertone, which creates digital advertising solutions for brands, today released the findings of a Rising Stars research study that reveals awareness levels and buying intentions of agencies, marketers and publishers.
When selling the Rising Stars, we have seen gaps in awareness as well as consistent pain points raised by marketers, agencies and publishers," commented Eric Franchi, Co-Founder of Undertone.
Undertone's research reveals a significant gap in awareness of the Rising Stars between agencies and marketers.
Almost three quarters (73%) of agency respondents familiar with the Rising Stars stated they were either very or somewhat likely to buy Rising Stars in 2013.
On the buy-side, cost, production difficulties and production limitations are seen as the key reasons for not deploying Rising Stars.
There is no doubt that there is a real appetite for the Rising Stars amongst agencies and publishers, something that has been borne out through the growing demand that we have seen for the units over the last year," said Franchi.
Defying the convention of smaller, more direct response-oriented traditional display units, the Rising Stars provide marketers a viable alternative, with large and interactive canvases from which to tell brand stories," said Wade Rifkin, VP / Media Director at Digitas.
Networks / aggregators and publishers were cited as the distribution partners of choice for the Rising Stars, over portals and DSPs / trading desks.
Wake Living reaches more than 100,000 Wake County residents with each issue, and this top ranking reinforces Rising Sun Pools & Spas' excellent reputation within the local community.
8220;We are honored to receive this award from the residents of Wake County,” said Onthank, co-owner of Rising Sun Pools.
Rising Sun Pools & Spas is a family-owned business that has been serving customers in the Triangle area of North Carolina for more than 40 years.
OTCBB:SLLR), a leading provider of employee Internet monitoring solutions, announced today that investment newsletter publisher Ian Wyatt has initiated coverage of Stellar Technologies with a "buy" rating in his Rising Star Stocks newsletter.
Rising Star Stocks' initial report on Stellar Technologies can be viewed in its completeness with a free 30 day trial subscriptions.
About Rising Star Stocks and its publisher, Ian Wyatt