Del Monte Fresh Produce UK Ltd, the importers and ripeners
of bananas, have just completed the second phase of the introduction to 'active' humidification in their banana ripening rooms in the UK.
By sourcing directly, Asda is negotiating with growers, shippers and ripeners
in Central America and Africa as opposed to through a third party.
Representing the eight major importers and ripeners
, it has spent 7.
Last year, according to the Banana Group, which represents the major importers and ripeners, the UK consumed 770,000 tonnes from a variety of sources, from the Caribbean to Central America.
Not only are bananas popular, they represent big business for the 10 or so major importers and ripeners.
Bananas still remain the UK's most popular fruit, according to David Read, chairman of the Banana Promotion Group, which represents the major importers and ripeners
The voluntary organisation, which includes the major importers and ripeners
handling both dollar and Caribbean fruit, is expecting to push sales up from its current 765,000t achieved last year to around 800,000t by the millennium.
The firms include his own company Jamaica Producers, in which Dole has a share, Fyffes, Geest Bananas, Del Monte, Chiquita, and independent ripeners such as Mack, Bristol Fruit Sales and SH Pratt & Co (Bananas).
Growers, exporters and ripeners all now expect to work together for success," says Read.
Not surprisingly, during this time, comment in the specialist world of importers, ripeners
and distributors was muted.
But because members are packers, distributors or ripeners
there is the possibility they might subscribe on an individual basis.
It is funded by the major handlers - Fyffes, Geest, Jamaica Producers and Del Monte - as well as some independent green fruit ripeners