rifle approach


Also found in: Financial.

rifle approach

In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.
See also: approach, rifle
References in periodicals archive ?
The rifle approach works because you only aim your campaign at people who are already disposed to at least consider investing in Africa.
This lack of media forces African IPAs to depend on foreign publications for their promotional needs and therefore abandon the rifle approach.
This rifle approach, which begins by identifying a single market, ensures efficient and effective operations in each salon.
We take a rifle approach, while most of our competitors take a shotgun approach," he said.
With this rifle approach to identifying areas of non-compliance and tying everything together, we can better predict potentially catastrophic events and customize intervention strategies based on this information.
Folio Retriever is the first product to take a rifle approach rather than a shotgun approach to capturing Web information.
We're taking our rifle approach to the market," McCusker says.