ride (on) the wave (of something)

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ride (on) the wave (of something)

To enjoy the advantage or benefit of a particularly successful, popular, fortunate, interesting, etc., moment or period of time. Jonathan has been riding the wave of his sister's celebrity ever since she was cast in that blockbuster film series. The popular Internet artist has ridden the wave of support from her fan base to launch an incredibly successful crowd funding campaign for a new project. Ever since I won the lottery, everybody has been really friendly to me, and I've just been riding the wave ever since!
See also: ride, wave
References in periodicals archive ?
Fitzpatrick is riding the wave of the red-hot luxury car segment, while Wright completed a strategic acquisition of a Brooklyn, New York bank.
A re-release of the 1980s Dead or Alive hit, You Spin Me Round, enters the charts at number five riding the wave of publicity following exotic frontman Burns's appearance.
Jack Johnson: ``On and On'' (Universal) The professional Hawaiian surfer-turned-troubadour keeps on riding the wave of sultry, acoustic rock with this sophomore release.
All through the '90s and into the new millennium, California CPAs have been riding the wave of financial gain as they transition away from traditional tax and audit services and into the world of personal financial planning and investment advisory services.
Taking a look at the stocks moving higher today, you will notice that the list is peppered with telecom companies riding the wave of momentum generated by the merger news.
Riding the wave of praise rising from the NewerTech miniStack, OWC and NewerTech will be on hand at the MacWorld Conference & Expo 2006 in San Francisco to debut their newest technology solutions - including impressive upgrades to the award-winning miniStack.
com, riding the wave of traffic to its comprehensive coverage of football and other fall sports last month, saw unique users to the site increase by 47% from August 2004, the largest increase among major sports sites, according to Nielsen//NetViews' September 2004 rankings.
Bell(R) Sports, the market leader in helmets and accessories for cycling and other active sports, is riding the wave of NASCAR mania with three multi-sport helmets for use while biking, skateboarding or riding non-motorized scooters.
Qmelt's successful introduction is riding the wave of the growing demand for CoQ10 supplements, which is estimated to be $210 million this year alone.
AT&T made us a part of their digital cable lineup in 1997, and we have been riding the wave of the success of digital cable in the multichannel video marketplace.
In making the announcement, Gene Cook, chief executive officer of Pfastship(R) stated, "With the addition of Simmons to the Pfastship(R) team, we are now positioned to further expand our dealer organization through the AIMED Network of professional mailing and shipping system experts, as well as riding the wave of opportunities the U.
Riding the wave of an aging America's preoccupation with health and fitness, the 1997 renegade diet guide "Sugar Busters