richer than Croesus

richer than Croesus

Very wealthy. Croesus ruled an ancient Asia Minor kingdom who amassed a fabulous amount of wealth (he is also credited with having minted the first gold coins). How he would have compared to computer moguls and hedge-fund tycoons can never be measured, but his name lived on as someone who wasn't worried about where his next meal was coming from. “Rockefeller” was the late 19th- and 20th-century comparison: “He spends money like he's Rockefeller.” A Chock Full O' Nuts commercial included the line “better coffee Rockefeller's millions can't buy” until the Rockefeller family requested a change to “better coffee a millionaire's money can't buy.”
See also: Croesus
References in classic literature ?
your brother Ned is getting richer than Croesus by railway speculations; they call him in the Piece Hall a stag of ten; and I have heard from Brown.
However, this refers to stock one where the bankers make their piles of cash which make them richer than Croesus rather then where folk buy suitcases and strange toiletries.
Sound advice it may be to a man who has a loving family and is richer than Croesus but racing - and more particularly winning - is Schumacher's first love, perhaps his obsession.