put a premium on


Also found in: Dictionary, Thesaurus, Medical, Legal, Financial, Encyclopedia.
Related to put a premium on: come in handy, so much for, take account of, Call premium

put a premium on something

to make something harder or more expensive to obtain or do. The recent action of the bank directors put a premium on new home loans. The scarcity of steel put a premium on the cost of new cars.
See also: on, premium, put

put a premium on something

also place a premium on something
to consider something important or valuable Busy shoppers put a premium on finding everything they need in one big store.
See also: on, premium, put

put a premium on

Value more highly than usual, as in Her employer put a premium on honesty and hard work. First recorded in 1907, this term is almost always used figuratively.
See also: on, premium, put