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push the envelope

   Also found in: Dictionary/thesaurus, Medical, Financial, Encyclopedia 0.01 sec.
push the envelope
Fig. to expand the definition, categorization, dimensions, or perimeters of something. The engineers wanted to completely redesign the product, but couldn't push the envelope because of a very restricted budget.
See also: push

push (the edge of) the envelope
to move beyond the limit of what has usually been done or was the accepted standard TV shows are really pushing the envelope by showing so much sex and violence.
See also: push


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He will push the envelope in a conservative industry," she observes.
Avoid Being Sneaky: Because web designers are generally very creative people, they like to push the envelope when it comes to designing web sites.
In my HBA address, I will use examples from the fragrance, color and skin care categories to illustrate how brand building innovations need to go beyond the product itself to push the envelope of communication, distribution and get the attention of the consumer.
 
 
 
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