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pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

*pure as the driven snow

pure and chaste. (Often used ironically. *Also: as ~.) Jill: Sue must have gone to bed with every man in town. Jane: And I always thought she was as pure as the driven snow. Robert was notoriously promiscuous, but tried to convince all his girlfriends that he was pure as the driven snow.
See also: driven, pure, snow

pure luck

 and blind luck
complete luck; nothing but plain luck. I have no skill. I won by pure luck.
See also: luck, pure

pure and simple

plainly, and without having to say anything else They closed the museum because, pure and simple, it cost too much to run. No one talked about issues or referred to facts - it was just gossip, pure and simple.
Usage notes: sometimes used in the form purely and simply: It was purely and simply the most marvelous vacation.
See also: and, pure, simple

be as pure as the driven snow

to be morally good How dare he criticize me for having an affair? He's not exactly as pure as the driven snow himself.
See also: driven, pure, snow

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
See also: and, pure, simple

pure as the driven snow

Morally unsullied, chaste, as in She's just sixteen and pure as the driven snow. This simile dates from the late 1500s, although driven, which means "carried by the wind into drifts," was occasionally omitted. It is heard less often today.
See also: driven, pure, snow

simon pure

Absolutely genuine, quite authentic, as in That laboratory test was simon pure; none of the specimens was adulterated. This expression comes from the name of a character in a play, Susannah Centilivre's A Bold Stroke for a Wife (1717), who is the victim of an impersonation but turns up in the end and proves that he is "the real Simon Pure."
See also: pure, simon

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in periodicals archive ?
This is because the ethics of the institution are the same as the clinical ethics of the physician at the bedside, namely those of purest beneficence.
The Natures Purest "Hug Me" Collection offers a full range of organically grown and naturally colored cotton nursery products.
Even though this product is not a dietary supplement, as most of Purest Colloids' products are, the anti-fungal spray is produced in the same cGMP (current Good Manufacturing Practices) environment, with the same raw materials, and utilizing the same SOPs (Standard Operating Procedures) as our Dietary Supplements.
Final agreements have been made with Advanced Cavitation Technologies, Planets Purest Water and Island Sky, together with other alternative energy and Atmospheric Water Vapor Technologies.
A welcome contribution to self-help shelves as surely as metaphysical and new age shelves, as the philosophy discussed allows one to better know oneself on the purest level--that of one's own thoughts.
Fortunately, Joy Pierson and Bart Potenza, co-owners of vegan bistro The Candle Cafe have proved that mouthwatering food can be created using only the purest organic ingredients.
The Sound of Music'' was the great duo's final collaboration, and while not their most intricate, it's undoubtedly their sunniest and, perhaps, their purest.
To ensure the purest possible samples, Boutron and his co-workers collected their snow from a site several kilometers away from the main drilling camp, which sits on the summit of the Greenland ice sheet.
The right to jury trial, the only right twice guaranteed in our Constitution, is the purest form of democracy - the people, as a jury, govern.
This exemplary reserve is made from 100% pure blue weber agave and utilizes the purest water in Mexico, drawing from DeLeon's three natural spring wells.
But what it gets replaced with, which I find far more interesting, is a kind of seasoned feeling of wanting to go for the purest way of expression, not necessarily the stimulation or the shock.
This began just a few years ago as the purest of physics, and now it's entering engineering development," says Linn F.
We use only the finest, purest all-natural ingredients to deliver the best, purest taste, texture and color.
R] MesoSilver is a registered trademark of Purest Colloids, Inc.
We (have) probably about the purest admissions process that exists in this country,'' he said.