pure

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Related to purer: busies, equalling

be (as) pure as the driven snow

To be virtuous and/or chaste. The bride looked as pure as the driven snow in her gown. Kate would never cheat on an exam—she's pure as the driven snow.
See also: driven, pure, snow

pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

*pure as the driven snow

pure and chaste. (Often used ironically. *Also: as ~.) Jill: Sue must have gone to bed with every man in town. Jane: And I always thought she was as pure as the driven snow. Robert was notoriously promiscuous, but tried to convince all his girlfriends that he was pure as the driven snow.
See also: driven, pure, snow

pure luck

 and blind luck
complete luck; nothing but plain luck. I have no skill. I won by pure luck.
See also: luck, pure

pure and simple

plainly, and without having to say anything else They closed the museum because, pure and simple, it cost too much to run. No one talked about issues or referred to facts - it was just gossip, pure and simple.
Usage notes: sometimes used in the form purely and simply: It was purely and simply the most marvelous vacation.
See also: and, pure, simple

be as pure as the driven snow

to be morally good How dare he criticize me for having an affair? He's not exactly as pure as the driven snow himself.
See also: driven, pure, snow

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
See also: and, pure, simple

pure as the driven snow

Morally unsullied, chaste, as in She's just sixteen and pure as the driven snow. This simile dates from the late 1500s, although driven, which means "carried by the wind into drifts," was occasionally omitted. It is heard less often today.
See also: driven, pure, snow

simon pure

Absolutely genuine, quite authentic, as in That laboratory test was simon pure; none of the specimens was adulterated. This expression comes from the name of a character in a play, Susannah Centilivre's A Bold Stroke for a Wife (1717), who is the victim of an impersonation but turns up in the end and proves that he is "the real Simon Pure."
See also: pure, simon

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in periodicals archive ?
We did blind testing and, without exception, our vodka was judged cleaner and purer than any other vodka on the market," gushed Gail.
Bottled water has a huge marketing campaign to persuade the public that it's cleaner and purer and safer than tap water, and that is why the market has just exploded.
Ganz documents how the perceived slights of Agnolo Acciaiuoli and Dietisalvi Neroni by Cosimo de' Medici contributed to the willingness of these two ottimati to take advantage of Piero di Cosimo de' Medici's relative weakness by attempting to reinstitute a purer, pre-Medicean form of republican government.
Because God loves humanity with a love that is stronger and purer than any of our loves, God has acted with "zeal.
But Irifune's group heated graphite to 1,800 to 2,500 C at 12-25 gigapascals using special equipment, resulting in purer and harder diamond.
it is purer, known concentrations for the job and has a longer shelf life.
Highly paid executives eager to appear purer than Caesar's wife are in danger of overreacting to this scenario because today's approach to ethical principles is a lot different than yesterday's approach.
Thus the PTI may be a purer measure of thought disturbance than SCZI and may be assessing a more severe level of thought disturbance, the researchers said.
Denys chose animal blood because he thought it was purer than human blood as animals didn't engage in 'debauchery'.
As many musicians are hesitant to return to a purer sound, the company has entered the OEM market first with acoustic bass guitars, citing the genre as being more receptive to "new" ideas.
Huntington's 1996 The Clash of Civilizations and the Remaking of World Order (Simon & Schuster)--a paragraph-long analogy between the Islamic fundamentalist movement and the Protestant Reformation: "Both are reactions to the stagnation and corruption of existing institutions; advocate a return to a purer and more demanding form of their religion; preach work, order, and discipline.
It's believed drug pushers and addicts are using the blades to cut cocaine and heroine - and the attitude amongst the thieves is, the sharper the blade, the purer the cut.
2] we can reduce our summer cooling costs, harvest more food for the hungry, provide more building materials, breathe purer air and drink purer water, create more oxygen, enjoy better health, and more.
Food with the imprimatur of `USDA Organic' could give the impression that the government has declared these foods purer or safer than other foods, when it has not, and when there is no scientific evidence warranting they do so in the first place.
Features include a screen resolution of 1600x1280, a weight of 24kg, power consumption of 100W and the use of Hitachi's intensive high contrast screen technology to enhance the contrast output resolution and to deliver purer screen colours.