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pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

*pure as the driven snow

pure and chaste. (Often used ironically. *Also: as ~.) Jill: Sue must have gone to bed with every man in town. Jane: And I always thought she was as pure as the driven snow. Robert was notoriously promiscuous, but tried to convince all his girlfriends that he was pure as the driven snow.
See also: driven, pure, snow

pure luck

 and blind luck
complete luck; nothing but plain luck. I have no skill. I won by pure luck.
See also: luck, pure

pure and simple

plainly, and without having to say anything else They closed the museum because, pure and simple, it cost too much to run. No one talked about issues or referred to facts - it was just gossip, pure and simple.
Usage notes: sometimes used in the form purely and simply: It was purely and simply the most marvelous vacation.
See also: and, pure, simple

be as pure as the driven snow

to be morally good How dare he criticize me for having an affair? He's not exactly as pure as the driven snow himself.
See also: driven, pure, snow

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
See also: and, pure, simple

pure as the driven snow

Morally unsullied, chaste, as in She's just sixteen and pure as the driven snow. This simile dates from the late 1500s, although driven, which means "carried by the wind into drifts," was occasionally omitted. It is heard less often today.
See also: driven, pure, snow

simon pure

Absolutely genuine, quite authentic, as in That laboratory test was simon pure; none of the specimens was adulterated. This expression comes from the name of a character in a play, Susannah Centilivre's A Bold Stroke for a Wife (1717), who is the victim of an impersonation but turns up in the end and proves that he is "the real Simon Pure."
See also: pure, simon

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in periodicals archive ?
Adoption stories will be reviewed by the Petco Foundation and Halo, Purely for Pets, and the animal welfare organizations named in the winning entries will be awarded a Holiday Wishes grant.
Purely Business is accessible to all and contains interactive content and solutions for anyone looking to start or grow their business.
In my opinion it is not down to the cuts made by the Government, but purely because of the incompetent running of Wirral Council.
If you read the preamble of the treaty, then it is clearly stated that a purely economic union is created and all work will be carried out within the framework of our economies.
The new finance deal has allowed Purely Scottish to switch from renting its production premises at Oldhamstocks, near Dunbar, to buying it outright.
com)-- Skip a Step This Summer with Purely Pro Cosmetics
He has purely based the figures on the success of the Olympics (a one off) and the Queen's Diamond Jubilee (a one off) yet on the same day Ford announced it was getting rid of a huge number of workers.
Marketers face a complex landscape in which no customer can be purely global or purely local in outlook, and no customer can be purely physical or purely virtual in the way he or she buys.
It's purely procedural," he said after holding talks with his Romanian counterpart Teodor Baconschi.
The products are available in the following pack sizes: Purely Oaty Gluten Free Fruity Nut Muesli 450g, Luxury Gluten Free Pecan and Cranberry Granola 300g, Purely Oaty Gluten Free Flapjack 2x65g, Purely Oaty Gluten free Sultana Flapjack 2x65g.
British director Mark Herman brought us such acclaimed movies as Little Voice, Purely Belter and The Boy in the Striped Pyjamas.
VegNews, America's premier vegetarian lifestyle magazine, has announced Purely Decadent as the 2008 Veggie Award Winner for nondairy ice cream.
AkzoNobel has developed a coatings menu for McDonald's, which involves supplying a range of paint products for the re-imaging of hundreds of its Purely Simple style restaurants.
Federal District Court in Los Angeles last week ruled that Purely Juice falsely labeled its product as 100 percent juice when in fact its pomegranate drink--which was found to be imported from Iran--had little pomegranate in it.
CAN any readers answer this query: do birds ever fly purely for the fun of it?