pure and simple


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pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

pure and simple

plainly, and without having to say anything else They closed the museum because, pure and simple, it cost too much to run. No one talked about issues or referred to facts - it was just gossip, pure and simple.
Usage notes: sometimes used in the form purely and simply: It was purely and simply the most marvelous vacation.
See also: and, pure, simple

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
See also: and, pure, simple

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in periodicals archive ?
Pure and Simple was just edged off the top spot by Chris De Burgh's 1980s ballad Lady In Red.
As fans rushed to buy almost 161,000 copies of Pure And Simple, Westlife shifted just 43,240 of their Comic Relief cover of Uptown Girl .
Pure And Simple also managed to beat other pop debuts hands-down.
However pure colors, lights, separate sounds, the glitter of gold and silver, knowledge, the soul, are all called beautiful and all are pure and simple.
IZZE is a new, all-natural sparkling fruit juice inspired by European sodas -- a pure and simple blend of 100 percent fruit juice and sparkling water.
We have enhanced the Dirkzwager's old family orange and lemon-lime recipes with a secret blend of other citrus fruits, making them ideal as refreshing cocktail mixers or enjoyed pure and simple.