pure


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be (as) pure as the driven snow

To be virtuous and/or chaste. The bride looked as pure as the driven snow in her gown. Kate would never cheat on an exam—she's pure as the driven snow.
See also: driven, pure, snow

pure and simple

Essentially or fundamentally so, without exaggeration or elaboration. If you are caught cheating on an exam or assignment, you will fail the entire class, pure and simple. No matter how much they claim it will help the average worker, this is a tax break for the wealthy, pure and simple.
See also: and, pure, simple

simon-pure

Absolutely genuine or authentic; pure or untainted. A reference to the character Simon Pure in Susannah Centlivre's 1717 play A Bold Stroke for a Wife. The new leader is promising to bring simon-pure democratic principles back into the political discourse.

the real Simon Pure

old-fashioned The genuine or authentic person or thing; the most pure or untainted example of a type of person or thing. A reference to a character in Susannah Centlivre's 1717 play A Bold Stroke for a Wife. You have to be careful in these market bazaars that what you're buying is the real Simon Pure and not some cheap imitation. Though many had their doubts about her dedication to the cause, the party's new leader has proven herself to be the real Simon Pure.
See also: pure, real, Simon

pure as the driven snow

Absolutely virtuous or chaste; unsullied by sin or immoral behavior. If you expect teenagers to remain pure as the driven snow, you've got another think coming. Kate would never cheat on an exam—she's pure as the driven snow.
See also: driven, pure, snow

pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

*pure as the driven snow

pure and chaste. (Often used ironically. *Also: as ~.) Jill: Sue must have gone to bed with every man in town. Jane: And I always thought she was as pure as the driven snow. Robert was notoriously promiscuous, but tried to convince all his girlfriends that he was pure as the driven snow.
See also: driven, pure, snow

pure luck

 and blind luck
complete luck; nothing but plain luck. I have no skill. I won by pure luck.
See also: luck, pure

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
See also: and, pure, simple

pure as the driven snow

Morally unsullied, chaste, as in She's just sixteen and pure as the driven snow. This simile dates from the late 1500s, although driven, which means "carried by the wind into drifts," was occasionally omitted. It is heard less often today.
See also: driven, pure, snow

simon pure

Absolutely genuine, quite authentic, as in That laboratory test was simon pure; none of the specimens was adulterated. This expression comes from the name of a character in a play, Susannah Centilivre's A Bold Stroke for a Wife (1717), who is the victim of an impersonation but turns up in the end and proves that he is "the real Simon Pure."
See also: pure, simon

pure and simple

and nothing else.
1991 Alabama Game & Fish They are bred for waterfowling, pure and simple.
See also: and, pure, simple

pure as the driven snow

completely pure.
When used of snow, driven means that it has been piled into drifts or made smooth by the wind. The phrase was famously parodied by the actress Tallulah Bankhead in 1947 : ‘I'm as pure as the driven slush’.
See also: driven, pure, snow

the real Simon Pure

the real or genuine person or thing.
Simon Pure is a character in Susannah Centlivre's A Bold Stroke for a Wife ( 1717 ), who for part of the play is impersonated by another character.
See also: pure, real, Simon

ˌpure and ˈsimple

and nothing else: This man is a bully, pure and simple. ▶ ˌpurely and ˈsimply adv.: I am basing my opinion purely and simply on the facts of the case.
See also: and, pure, simple

(as) pure as the driven ˈsnow

(often humorous) innocent or morally good: I don’t think you’re really in a position to criticize her. You’re hardly as pure as the driven snow yourself!
See also: driven, pure, snow

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in periodicals archive ?
Finally, there came a second movement of resistance to pure painting, with de Chirico, Duchamp, Picabia, and Dada; Surrealism, the heir of Dada, can be accounted as part of this second movement, and so, I think, can Neo-Romanticism.
For example, they found that pure cellulosic fabrics are somewhat less flammable than polyester-cellulosic blends of the same weight.
Pure Biofuels is proud to announce the addition of two very qualified Board Members in Messrs Roseman and Magami," stated Pure Biofuels' Chief Executive Officer and President, Luis Goyzueta.
Pure Vanilla eXchange is a leading provider of anonymous online payments through the development and deployment of its proprietary defined access/closed loop network and its stored value card process specifically designed for secure purchases.
Yevoli continued, "I would like to thank Florian and Harry their contributions to Pure Vanilla and wish them all the best in their new ventures.
PURE Bioscience (PURE) develops and markets technology-based bioscience products that provide non-toxic solutions to numerous global health challenges.
In connection with the acquisition, Florian Schuhbauer resigned as President and Chief Executive Officer of Pure Vanilla Exchange.
Steven Yevoli, Chairman of the Board of Directors of Pure Vanilla eXchange, Inc.
Such forward-looking statements include, among others, the expectation and/or claim, as applicable, that (i) Pure Biofuels today announced that it has acquired the land necessary to build its proposed Callao Port biodiesel refinery; (ii) the Callao Port refinery is scheduled to begin full production in August 2007 and is being designed to process 48,000 gallons of biodiesel daily; (iii) Pure Biofuels' flagship project, the Callao Port biodiesel refinery near Lima, Peru, is scheduled to commence production in August 2007; and (iv) Pure Biofuels has secured memorandums of understanding with local fuel distributors for all of Callao Port's annual biodiesel production.
Polindustria has earned a reputation for excellence in engineering in Peru," says Pure Biofuels' President Luis Goyzueta.
Pure Cane Sugar is a natural ingredient as opposed to HFCS, and has a positive perception in the consumer's mind.
Pure Cycle Corporation entered into an Asset Purchase Agreement with High Plains A&M on the last day of its fiscal year, August 31, 2006, whereby we acquired (i) approximately 60,000 acre-feet of water rights in the Arkansas River and its tributaries, (ii) approximately 17,500 acres of real property, and (iii) certain contract rights, tangible personal property, mineral rights, and other water interests associated with the real property.
PURE GRASS FILMS LAUNCHES "WHEN EVIL CALLS" - THE WORLD'S FIRST MADE-FOR-MOBILE HORROR SERIES - ON AMP'D MOBILE
SAN DIEGO -- PURE Bioscience (OTCBB:PURE), developer, manufacturer and marketer of technology-based bioscience products providing non-toxic antimicrobial solutions, announced today that it will present at the Rodman & Renshaw Healthcare Conference on Monday, November 6th at the New York Palace Hotel.
Pinto is an excellent addition to Pure BiofuelseIU team,eIN says company President Luis Goyzueta.
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