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high profile

1. noun A presence or stance that is deliberately conspicuous and prominent socially. People only become true celebrities when they maintain a high profile both in their professional and private lives.
2. adjective Prominent in the perception of the public or one's peers in a particular field. In this usage, the phrase is usually hyphenated. The attorney has been involved in several high-profile cases, making him a household name.
See also: high, profile

keep a low profile

To avoid drawing attention, scrutiny, or observation to oneself. A: "I haven't seen you in awhile—how are you?" B: "Oh, I'm fine, just keeping a low profile so I can finish my research by the deadline." It's hard for celebrities to keep a low profile when they go out in public.
See also: keep, low, profile

in profile

1. Seen from the side. I really hate the way my nose looks in profile. In profile, the two brothers look remarkably alike.
2. Presented as a detailed account of the person or thing. Most often used in article headlines. Global Corp. in Profile: An In-Depth Look at the World's Most Prolific Company Hero of a Nation: Tom Thomas in Profile
See also: profile

*low profile

Fig. a persona or character that does not draw attention. (*Typically: assume ~; have ~; keep ~; give oneself ~.) I try to be quiet and keep a low profile. It's hard because I just love attention.
See also: low, profile

keep a low profile

Stay out of public notice, avoid attracting attention to oneself. For example, Until his appointment becomes official, Ted is keeping a low profile. This expression alludes to profile in the sense of "a visible contour," a usage dating from the 1600s. [Late 1900s]
See also: keep, low, profile

a high profile

COMMON If a person, organization or activity has a high profile, they are well-known and people notice what they do. He will be thinking about his future now that he has such a high profile in the cycling world. It was expected that someone with a high profile would get the job. Note: You can also use high-profile before a noun. Experience in Australia has shown how effective a high-profile campaign can be in changing public attitudes. She works three days a week in a high-profile job as communications director for a top advertising agency.
See also: high, profile

keep a low profile

COMMON If someone keeps a low profile, they avoid doing things that will make people notice them. The president continues to keep a low profile on vacation in Maine. The Home Secretary was keeping a low profile yesterday when the crime figures were announced in the House of Commons. Note: You can also say that you keep something low profile if you try to avoid attracting attention to it. They have been dating for a month and have kept everything very low profile. Note: You can also use low-profile before a noun. There is no need for the presence of any police officers. This is a low-profile event.
See also: keep, low, profile

keep (or maintain) a low profile

avoid attracting public notice or comment.
See also: keep, low, profile

adopt, keep, etc. a ˌhigh/ˌlow ˈprofile

try/try not to attract other people’s interest, attention, etc: If I were you, I’d try and keep a low profile until she’s forgotten about the whole thing.In the run-up to the elections all three candidates maintained a high profile.
See also: high, low, profile

in ˈprofile

(of a face) seen from the side: In profile he’s got a nose like an eagle!
See also: profile


in. to walk about and show something off; to walk carefully in a way that gets attention. (As if showing one’s profile.) Look at Albert profiling along! What a nerd.
References in periodicals archive ?
Agencies must ensure that a clear message is delivered to all employees--racial profiling is not an acceptable law enforcement practice and will not be tolerated.
Statistics comparing traffic stop demographics with population demographics can assure the public that an agency does not practice racial profiling.
Officers who use profiling tactics typically do not "give paper" to individuals they stop who subsequently turn out not to be criminals.
System uses profiling tool to raise the bar on clinical practice
Combine profiling, best practice to improve outcomes
Medicaid HMO uses provider profiling to boost quality
Despite the intense amount of attention racial profiling has received in recent years, TMPA asserts that no one has proven its existence in Texas law enforcement.
He continued, "Without ever taking steps to determine if racial profiling exists, the bill assumes that conclusion by requiring the institute to produce biannual reports on 'ways to reduce or eliminate racial profiling.
Pricing for the complete SecureSphere appliance solution starts at $35,000 for a Dynamic Profiling firewall and centralized management appliance including 1 year of software subscription and support.
Imperva(TM) developed the first Dynamic Profiling Firewall to provide total application security -- including protection from Web application attack, database breach, and worm infection -- with no manual tuning.
For additional information regarding the OXIS Animal Health Profiling Program involving the cattle industry, you may request a white paper entitled "Analytical Method to Manage Bovine Respiratory Disease" by calling 503-247-2378.
Forward-looking statements in this release include the following: that the use of animal health profiling programs is likely to increase and provide substantial economic benefits for cattle management; that OXIS' Animal Health Profiling Program will assist OXIS' clients to better recognize disease in general, which keeps the food supply safer; that early identification of susceptible cattle is essential to decrease losses; that OXIS offers a valuable tool that enhances the safety of the food supply and forward looking statements in OXIS' white paper "Analytical Method to Manage Bovine Respiratory Disease.
Customers are furnished with an uniquely capable set of profiling and workflow tools that provide ultimate flexibility and quality.
It allows OEM clients to access the Monaco core and implement custom ICC profiling and profile editing capabilities for their own solutions.